PharmaVOICE Podcasts

Understanding the Impact of Drug Induced Liver Injury on Drug Development

2012-02-02T08:09:00.000-06:00

Date Posted: 1/30/2012
Size: 10.3MB
Length: 00:22:36
Thought Leader: Steve Lobel, PhD, D-ABMLI, MBA, FACB, Vice-president Global Laboratory Operations, PPD

In this episode, Dr. Lobel talks about Drug-induced liver injury, also known as DILI. We'll cover what DILI is, how it is identified, and its effects on the clinical development process. At the end of this podcast, you'll learn where you can download a related white paper on this topic.

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For more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157.

The Evolving Social Media Lifecycle in Pharma

2012-02-02T08:05:00.000-06:00

Date Posted: 1/30/2012
Size: 6.04MB
Length: 00:13:12
Thought Leaders: Nagaraja Srivatsan, Dileep Srinivasan, and Alexander Gochtovtt, Cognizant

In this episode, a trio of experts from Cognizant talk about numerous issues involving social media in the life sciences. There is also a related white paper you may download.

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For more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157.

How the New Role of the CRO Affects Patient Enrollment

2012-02-02T08:03:00.000-06:00

Date Posted: 1/30/2012
Size: 7.66MB
Length: 00:16:44
Thought Leader: Richard Malcolm, CEO, Acurian

In this episode, Dr. Malcolm discusses how the role of the CRO is transitioning from commodity service supplier to strategic partner, and the unintended negative consequences this could have on what is already the most expensive part of clinical trials: patient enrollment.

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For more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157.

Transformative Leadership

2012-02-01T17:02:00.000-06:00

Date Posted: 12/27/2011
Size: 10.3MB
Length: 00:22:36
Thought Leader: Dr. Deborah Dunsire, President and CEO, Millennium: The Takeda Oncology Company

In this episode, Dr. Dunsire shares her insights on the quest to find a cure for cancer, on women striving for positions in the C-Suite, and thoughts on her own career development and recognition as the 2009 HBA Woman of the Year.

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For more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157.

Automating Pharma FCPA Due Diligence

2012-01-04T09:01:00.000-06:00

Date Posted: 12/27/2011
Size: 8.57MB
Length: 00:18:43
Thought Leader: Robert Shecterle, Vice President of Marketing, Aravo

In this episode, Mr. Shecterle discusses FCPA Compliance and anti-bribery practices at large pharmaceutical and life sciences companies.

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For more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157.

The C-Suite: How Biotech Improves the Standard of Care of Patients

2012-01-04T08:55:00.000-06:00

Date Posted: 12/27/2011
Size: 5.56MB
Length: 00:12:08
Thought Leader: Brad Thompson, Ph.D., Chairman, President and CEO, Oncolytics Biotech

In this episode, Dr. Thompson talks about how biotech is making improvements in the standard of care, and the impact of Pharma 3.0. He also talks about his own experience taking REOLYSINÂ® through the drug development process, the genesis of Oncolytics Biotech, and shares some insights for biotech entrepreneurs.

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For more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157.

Understanding How Social Networks Drive Healthcare Decisions: Mapping a New "Influence" Landscape

2012-01-04T08:52:00.000-06:00

Date Posted: 12/23/2011
Size: 7.7MB
Length: 00:16:49
Thought Leader: Chris DeAngelis, Vice President, Strategic Initiatives, SSI

In this episode, Mr. DeAngelis discusses a variety of issues regarding consumers' usage of social media for healthcare information. You'll learn some of the results of a study of over 1,400 U.S. consumers participating in proprietary panels and web communities.

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For more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157.

Tele-detailing: Responding to Changing Pharma Sales Models

2012-01-04T08:50:00.000-06:00

Date Posted: 12/23/2011
Size: 7.55MB
Length: 00:16:30
Thought Leader: Lou Shapiro, Senior Vice President, AMAC Services Group and the PhoneScreen brand

In this episode, Mr. Shapiro talks about the challenges life science companies face when providing information on their products to physicians and healthcare providers.

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For more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157.

Additive Patient Recruitment

2012-01-03T16:41:00.000-06:00

Date Posted: 11/23/2011
Size: 7.64MB
Length: 00:16:42
Thought Leader: Roger Smith, Senior Vice President, Operations, Acurian

In this episode, Mr. Smith talks about clinical trial enrollment and the concept of Additive Patient Recruitment.

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For more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157.

iTunes Cover Art

2011-11-16T14:32:00.000-06:00

Understanding Patients in the Emerging Market of Brazil

2011-11-16T13:54:00.000-06:00

Date Posted: 11/10/2011
Size: 6.89MB
Length: 00:15:03
Thought Leader: David Pomerantz, Senior Vice President, Business Development, Kantar Health

In this episode, Mr. Pomerantz talks about the influence of patients in pharma and especially in emerging markets such as Brazil.

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For more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157.

Planning for Clinical Trial Conduct in Emerging Locations

2011-11-16T13:51:00.000-06:00

Date Posted: 9/28/2011
Size: 6.4MB
Length: 00:14:07
Thought Leader: Kelly Larrabee, RN, MBA, MS, Senior Director, Clinical Services, ClearTrial

In this episode Ms. Larrabee discusses clinical trials in emerging countries, and the major planning challenges, plus how collaborative partnerships are helping in the search for new treatments. For more information about ClearTrial, visit http://www.cleartrial.com/.

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For more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157.

Keys to Partnering with a Pharmaceutical Call Center

2011-11-16T13:49:00.000-06:00

Date Posted: 9/13/2011
Size: 4.67MB
Length: 00:10:13
Thought Leader: Lou Shapiro, Senior Vice President, AMAC Services Group and the PhoneScreen brand

In this episode, Mr. Shapiro shares his views on how pharmaceutical, biotech, and medical device companies can benefit from partnering with a qualified pharmaceutical call center. For more information about PhoneScreen, visit http://www.phonescreen.com/.

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For more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157.

Leveraging Customer Insights to Maximize ROI

2011-11-16T13:47:00.000-06:00

Date Posted: 8/31/2011
Size: 6.17MB
Length: 00:13:29
Thought Leaders: Jay Bolling, President & CEO, Chuck McLeester, SVP Planning, Metrics & Analytics, Kurt Mueller, Chief Digital & Science Officer, Roska Healthcare Advertising

In this episode, the team at Roska Healthcare discusses new ways to use behavioral and attitudinal data to enhance customer targeting and messaging. They review a unique, new communications model (Catalyst-tm) that increases customer 'acceptance' (engagement) and drives more people to take action.

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For more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157.

Mentoring: A Professional Advantage

2011-11-16T13:44:00.000-06:00

Date Posted: 8/12/2011
Size: 6.17MB
Length: 00:13:29
Thought Leader: Laurie Cooke, CEO, Healthcare Businesswomen's Association

In this episode, Ms. Cooke discusses what it means to be honored as Mentor of the Year, why mentoring is an important career development strategy, and the HBA's commitment to helping its members develop their careers through mentoring and coaching.

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For more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157.

Understanding the Power of KOL Influence Mapping

2011-11-16T13:42:00.000-06:00

Date Posted: 6/27/2011
Size: 6.37MB
Length: 00:13:55
Thought Leader: Gary Bartolacci, Senior Account Director, Kantar Health

In this episode, Mr. Bartolacci discusses the power of key opinion leaders nationally, regionally, and locally. He explains how pharmaceutical companies can achieve stronger results using influence mapping, various approaches to influence mapping (including the benefits and risks of these studies) and best practices, along with addressing clients' most common questions.

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For more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157.

Clinical Supply Optimization: Challenges & Solutions

2011-11-16T13:40:00.000-06:00

Date Posted: 5/31/2011
Size: 7.8MB
Length: 00:17:03
Thought Leader: Steven Yoder, Director, Client Services, Fisher Clinical Services

In this episode, Mr. Yoder discusses the challenges and benefits of clinical supply optimization and what the future looks like as companies strive to achieve a balance between optimization and cost-reduction.

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For more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157.

Networked Drug Development - Bringing Assets, Capital and Services Together

2011-11-16T13:38:00.000-06:00

Date Posted: 5/31/2011
Size: 5.56MB
Length: 00:12:09
Thought Leader: Tim Dietlin, VP of Alliance Development, INC Research

In this episode, Mr. Dietlin discusses a burgeoning concept called the Networked Drug Development Alliance, what it is, what's driving it, and how they improve the process for pharmaceutical companies and investors.

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For more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157.

Improving Safety, Security, and Speed using Voice Biometrics

2011-11-16T13:35:00.000-06:00

Date Posted: 4/29/2011
Size: 7.95MB
Length: 00:17:23
Thought Leader: Richard Scarbath , Director, Enterprise Accounts, Angel

In this episode, Mr. Scarbath discusses the movement into voice biometrics for voice signatures and authentication. He provides a general overview of the technology and how it is being applied in the pharmaceutical industry and sampling world..

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For more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157.

The Undercalculated Costs Driving Today's Clinical Trials

2011-11-16T13:33:00.000-06:00

Date Posted: 4/29/2011
Size: 12.0MB
Length: 00:26:17
Thought Leader: Ian Hunter, Global Account Director, Fisher Clinical Services

In this episode, Mr. Hunter, discusses the many variables and issues surrounding transportation and distribution of product for global clinical trials.

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For more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157.

Oncology Trials: A Novel Approach to Patient Accrual

2011-04-07T17:05:00.002-05:00

Date Posted: 3/30/2011
Size: 5.95MB
Length: 00:13:02
Thought Leader: Ed Watson, Director of Oncology, Acurian, Inc.

In this episode, Ed Watson discusses some of the challenges associated with recruiting for clinical studies in oncology, the roles of various key stakeholders, and the sponsor community's response to a new approach to patient accrual.

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For more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157.

Streamlining Clinical Trials with an Approved Phrase Library for Labeling

2011-04-07T17:04:00.001-05:00

Date Posted: 3/24/2011
Size: 7.68MB
Length: 00:16:32Thought Leader: Kevin Shea, Label Program Director, Clintrak Clinical Labeling Services LLC., a part of Thermo Fisher Scientific

In this episode, Mr. Shea discusses how clinical trials are affected by label text issues, streamlining the process with a phrase library, and the advantages of managing a phrase library with a dedicated system.

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For more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157.

Why ISMPP?: Leadership, Value, and Best Practices for Medical Publication Professionals

2011-04-07T17:02:00.000-05:00

Date Posted: 3/4/2011
Size: 6.78MB
Length: 00:14:49
Thought Leaders: Kim Goldin, Executive Director, Julia Ralston, President, and Robert Norris, Past President, ISMPP

In this episode, our thought leaders discuss what ISMPP is and how it's evolved, how the organization can help Medical Publication Professionals, and the 2011 annual meetings in the US in April and in Europe in November.

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For more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157.

Building a Communications Bridge: A Best Practice for Conducting Clinical Trials in India

2011-04-07T17:00:00.000-05:00

Date Posted: 3/1/2011
Size: 7.4MB
Length: 00:16:10
Thought Leaders: Dr. James A. Bannon, Executive Chairman and Dr. Edward J. Brennan, Jr. President and CEO, IndiPharm

In this episode, Dr. Bannon and Dr. Brennan discuss conducting clinical trials in India. They cover why a seamless communication strategy is important, how an in-country partner can improve the trial outcome, regulatory issues in India, and the ROI of conducting clinical trials in India.

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For more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157.

A New Wellness-Centric Ecosystem

2011-04-07T16:58:00.000-05:00

Date Posted: 1/31/2011
Size: 4.63MB
Length: 00:10:07
Thought Leaders: Nagaraja Srivatsan, Senior VP and Head of Life Sciences, North America and Dr. Elby Nash, Principal, Cognizant Business Consulting, Life Sciences, Cognizant

In this episode, Srivatsan and Dr. Nash discuss a forward-thinking business model that focuses on overall patient wellness and preventative medicine rather than simply treating illness.

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For more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157.

Best Practices for Your CRO Partnerships

2011-04-07T16:56:00.000-05:00

Date Posted: 1/31/2011
Size: 8.04MB
Length: 00:17:34
Thought Leader: Colin Terry, Executive Vice President, Commercial Operations, Aptuit

In this episode, Mr. Terry shares his perspective on how drug developers can move beyond the typical, transactional, approach to outsourcing and instead, create true partnerships with their CROs that reflect a commitment to a shared development vision.

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For more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157.

How Integrated Solutions Can Optimize Clinical Research

2011-04-07T16:51:00.000-05:00

Date Posted: 1/31/2011
Size: 5.97MB
Length: 00:13:03
Thought Leader: James DeSanti, CEO, PharmaVigilant

In this episode, Mr. DeSanti discusses Integrated Solutions in clinical research. We define the concept, outline how sponsors can utilize it, and finally, we cover the benefits and ROI of an integrated approach.

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For more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157.

Unveiling the Potential of the CEE Market

2011-04-07T16:49:00.002-05:00

Date Posted: 1/31/2011
Size: 8.78MB
Length: 00:19:11
Thought Leader: Pali F. Kollath DVM, MBA Regional Director, Central & Eastern Europe and Treatment Value Practice, Kantar Health

In this episode, Pali F. Kollath discusses Central and Eastern Europe as an emerging market for pharmaceutical companies. You'll learn how large this market is, the benefits of moving into this market, some of the risks and challenges, best practices for setting up operations, and where the market is heading in the future.

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For more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157.

China: An Emerging Market for Cancer Therapeutics

2011-01-04T14:35:00.003-06:00

Date Posted: 12/30/2010
Size: 6.12MB
Length: 00:13:48
Thought Leader: Richard Wagner, Ph.D., Senior Director, Kantar Health
In this episode, Dr. Wagner talks about China as an emerging market for cancer drugs, including the differences between the U.S. and China in terms of access to testing and drugs, as well as differences in healthcare coverage. We'll also discuss some of Kantar's latest research on cancer in China.

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For more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157.

Improving Clinical Research ROI using Remote Source Document Verification

2010-12-27T11:40:00.002-06:00

Date Posted: 12/17/2010
Size: 4.92MB
Length: 00:10:45
Thought Leader: James DeSanti, CEO, PharmaVigilant

In this episode, Mr. DeSanti discusses remote source document verification, also known as rSDV. First we'll define rSDV, and then talk about the benefits, challenges, and the ROI of implementing rSDV, as well as other issues.

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For more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157.

Streamlining Clinical Research with Electronic Trial Master Files

2010-11-02T08:51:00.002-05:00

Date Posted: 9/30/2010
Size: 7.93MB
Length: 00:17:19
Thought Leader: James DeSanti, CEO, PharmaVigilant

In this episode, Mr. DeSanti discusses the clinical trials trend of moving to an Electronic Trial Master File platform. He covers the strategic and practical aspects of making the move, and what the payback is for doing so.

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For more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157.

An Integrated Approach to Comparator Sourcing and Supply Chain Management Solutions

2010-11-02T08:48:00.002-05:00

Date Posted: 9/30/2010
Size: 7.93MB
Length: 00:17:19
Thought Leader: Dr. Philippe Muller, Managing Director Manufacturing and Comparator Services, Fisher Clinical Services

In this episode, we'll discuss using comparator drugs in clinical trials, and overcoming the issues and challenges of using comparators.

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For more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157.

Moving Medical Affairs to the Cloud Proves to be a Very Down-to-Earth Strategy for AstraZeneca

2010-11-02T08:45:00.003-05:00

Date Posted: 9/24/2010
Size: 6.22MB
Length: 00:13:35
Thought Leaders: John Pelkowski, Senior Director of Client Engagement for Medical Affairs, AstraZeneca and Kevin Krause, Senior Director of Medical Affairs, Strategy & Operations, AstraZeneca

In this episode, we'll discuss AstraZeneca's recent move to the cloud. The company switched from an on-premise, custom-developed CRM system to Veeva Systems' multi-tenant SaaS CRM system.

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For more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157.

Best Practices for Sites and CRO Collaboration

2010-11-01T16:12:00.003-05:00

Date Posted: 07/29/2010
Size: 6.64MB
Length: 00:14:31
Thought Leaders: Ed Jahn, Clinical Operations Specialist, Criterium and Jaime Campbell Hudak, Clinical Data Liaison II, Criterium

In this episode, our thought leaders discuss ways for CROs and sites to work together to achieve the best possible results. This episode is chock full of best practices and tips, as well as an overview of the results of a July 2010 survey of sites.

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For more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157.

The Global Strategic Partner Model as a Key Enabler in Clinical Transformation

2010-06-03T08:02:00.000-05:00

Date Posted: 6/1/2010
Size: 5.5MB
Length: 00:11:59
Thought Leaders: Nagaraja Srivatsan, Vice President, Head of Life Sciences, North America, Cognizant, Ramana Reddy, Practice Leader Life Sciences, Cognizant Business Consulting, Krishnan Rajagopalan Ph.D., Global Head of Life Sciences BPO, Cognizant

In this episode, we'll discuss the current state of R&D in the pharmaceutical industry, the ongoing transformation of clinical operations and how the global strategic partner model is facilitating many of these changes.

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For more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157.

Understanding Cloud Computing for CRM

2010-06-03T07:58:00.000-05:00

Date Posted: 6/1/2010
Size: 6.47MB
Length: 00:14:09
Thought Leader: Matt Wallach, Executive VP and General Manager, Veeva Systems

In this episode, Mr. Wallach discusses how pharmaceutical companies can benefit from Software as a Service and Cloud Computing to improve the sales process within the life-sciences industry.

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For more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157.

U.S. and Global Information Security Standards in Patient Recruitment

2010-05-26T09:06:00.000-05:00

Date Posted: 05/17/2010
Size: 4.1MB
Length: 00:8:58
Thought Leader: Roger Smith, Senior VP, Operations, Acurian Inc.

In this episode, Mr. Smith provides detailed information related to security standards in patient recruitment, what clinical teams need to consider when selecting the right recruitment partner, and how to navigate and understand the complex guidelines and regulations in this space.

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For more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157.

Clinical Delivery Alliances in Drug Development

2010-05-26T09:03:00.000-05:00

Date Posted: 05/11/2010
Size: 6.88MB
Length: 00:15:02
Thought Leader: Tim Dietlin, VP of Alliance Development, INC Research

In this episode Mr. Dietlin talks about Clinical Delivery Alliances; what they are and how they can benefit the drug development process.

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For more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157.

Industry Experts Weigh in on Marketing Research after PMRG

2010-05-26T09:00:00.001-05:00

Date Posted: 05/1/2010
Size: 10.9MB
Length: 00:23:55
Thought Leaders: Debbie Kossman, Senior VP, National Analysts Worldwide, and the 2010 President of PMRG, Juliana Mastroserio, Director or Marketing Research, Johnson & Johnson, Lynnette Cooke, CEO, Kantar Health

In this episode we'll cover various topics pertaining to marketing research in the pharmaceutical industry. We have three distinguished thought leaders who represent different perspectives on marketing research, and offer some takeways from the 2010 PMRG Annual Conference.

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For more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157.

Leveraging Expanded Access and Named-Patient Programs: Best Practices for Small and Emerging Biotech and Pharma Companies

2010-04-08T08:56:00.006-05:00

Date Posted: 03/31/2010
Size: 6.64MB
Length: 00:14:32
Thought Leader: Nicky Wisener, Biopharmaceutical Account Manager, Idis

In this episode, Ms. Wisener describes how expanded access and named-patient programs can help successfully meet patients' needs while addressing the unique challenges faced by smaller and emerging companies.

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For more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157.

Brand Stewardship: Best Practices for Maintaining Creative Integrity and Client Services

2010-04-08T08:53:00.000-05:00

Date Posted: 03/29/2010
Size: 8.40MB
Length: 00:18:21
Thought Leaders: Tammy Fischer, President, GSW Worldwide in New York and Bruce Rooke, Chief Creative Officer, GSW Worldwide

In this episode, Ms. Fischer and Mr. Rooke discuss best practices for brand stewardship and how to maintain creative integrity. They cover the issues as they relate to the client, the consumer, and the agency.

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For more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157.

Social Networking for Patient Recruitment for Clinical Trials

2010-04-08T08:50:00.001-05:00

Date Posted: 03/18/2010
Size: 5.77MB
Length: 00:12:36
Thought Leader: Scott Connor, VP of Marketing, Acurian

In this episode, Mr. Connor describes how social networking can be used as a powerful business tool for patient recruitment for clinical trials.

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For more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157.

Modernizing Incentive Compensation Plans

2010-04-08T08:48:00.000-05:00

Date Posted: 03/16/2010
Size: 7.46MB
Length: 00:16:19
Thought Leader: Stephen M. Fox, Global Practice Leader, Sales Performance Center of Excellence, IMS Management Consulting

In this episode, Mr. Fox discusses incentive compensation plans in the pharmaceutical industry, why the incumbent plans aren't working, and how new solutions have emerged that improve the accuracy and efficiency of plans.

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For more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157.

Standards for Industry-Sponsored Studies and Journal Publication Planning

2010-04-08T08:37:00.008-05:00

Date Posted: 03/12/2010
Size: 6.53MB
Length: 00:14:16
Thought Leaders: Bernadette Mansi, Scientific Communications Strategy Head, Cardiovascular, Metabolism and Ophthalmology, GlaxoSmithKline, and Dr. Trish Groves, Deputy Editor, British Medical Journal

In this episode we cover the Medical Publishing Insights and Practices (MPIP) initiative, a relatively new development co-sponsored by Amgen, AstraZeneca, GlaxoSmithKline, Pfizer and the International Society for Medical Publication Professionals (ISMPP). Ms. Mansi and Dr. Groves discuss what MPIP is, who is behind the initiative, its goals and accomplishments, and how the pharmaceutical industry and journal editors and publishers are benefitting from collaboration on standards to elevate trust and transparency in publishing industry-sponsored studies. The latest undertaking is the creation of an Authors' Submission Toolkit: A Practical Guide to Getting Your Research Published, being rolled-out at the 6th Annual Meeting of ISMPP, April 19-21, Arlington, VA. To learn more and register, please visit http://www.ismpp.org.

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For more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157.

Commercial Compliance for Pharmaceutical and Medical Device Companies

2010-03-02T08:19:00.002-06:00

Date Posted: 02/22/2010
Size: 5.62MB
Length: 00:12:17
Thought Leader: Daniel Garen, Chief Compliance Officer and Senior Counsel, Siemens Healthcare Sector, USA

In an exclusive interview with PharmaVOICE, Mr. Garen shares his expertise and insights on a variety of commercial compliance issues, including The Sunshine Act, Healthcare Reform, the Foreign Corrupt Practices Act (FCPA), and how companies can create a culture of compliance through proactivity. Mr. Garen is also the keynote speaker at the upcoming Marcus Evans' Commercial Compliance for Pharmaceutical and Medical Device Companies Conference, April 12-13, Washington, D.C. For more information about the conference, please go to: http://www.marcusevansch.com/commericalcompliance.

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Leveraging Digital Technology in Pharmaceutical Marketing: A New Agency Model

2010-03-02T08:14:00.005-06:00

Date Posted: 01/19/2010

Size: 6.95MB

Length: 00:15:11
Thought Leaders: Kurt Holstein, Co-Founder and President, Rosetta, and Steven Michaelson, Founder and CEO, Wishbone

Mr. Holstein and Mr. Michaelson discuss the benefits and challenges of the new agency model that has emerged with the growth of digitally enabled communications.

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Performance-based Pricing in Patient Recruitment

2009-12-01T18:08:00.002-06:00

Date Posted: 12/01/2009

Size: 14.4MB

Length: 00:14:04
Thought Leader: Richard Malcolm Ph.D., CEO, Acurian

Dr. Malcolm talks about risk sharing and performance-based pricing as a way for sponsors to get the best results for their patient recruiting budget.

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Podcast Overview

2009-10-30T15:24:00.002-05:00

A 5-minute overview on Podcasts.

http://www.zentation.com/viewer/index.php?passcode=vZyD7tfRw5

Learn how PharmaVOICE produces, promotes, and distributes podcasts, and how to maximize exposure for your thought leaders to the pharmaceutical industry.

The Evolution of the E-Patient

2009-10-01T00:05:00.003-05:00

Date: 10/01/2009

Length: 00:20:13

Size: 9.25MB

Thought Leader: Bonnie Brescia, Founding Principal, BBK Worldwide

Ms. Brescia provides an overview of the e-patient, how this special patient population can be leveraged for clinical trial participation, and how social media are impacting recruitment and clinical research.

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Return On Investment in Patient Recruitment

2009-09-01T09:13:00.001-05:00

Date: 09/01/2009

Length: 00:22:47

Size: 10.4MB

Thought Leader: Richard Malcolm Ph.D., CEO, Acurian

Dr. Malcolm talks about planning and measuring return on investment in patient recruitment today, as well as what the future holds in this area.

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For more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157.

Commercial Operations Outsourcing: A Leading-edge Response to the Financial Storm Affecting the Life-sciences Industry

2009-09-01T09:12:00.000-05:00

Date: 08/01/2009

Length: 00:17:26

Size: 12.31MB

Thought Leaders: Jassi Chadha, Head of Analytics Practice, Cognizant, Patrick Brundage, Practice Leader, Life Sciences Analytics, Cognizant, and Nagaraja Srivatsan, VP and Head of Life Sciences, North America, Cognizant

In this special PharmaVOICE 100 podcast, our thought leaders discuss the current state of the life-sciences industry, the changes it is experiencing now, and what the industry will look like in the next decade.

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The Digital Wave – Delivering Education and Services to Healthcare Providers

2009-09-01T09:07:00.000-05:00

Date: 08/01/2009

Length: 00:11:50

Size: 5.41MB

Thought Leader: Donato Tramuto, CEO and Vice Chairman, Physicians Interactive

In this special PharmaVOICE 100 podcast, Mr. Tramuto discusses digital technologies that educate and provide important services to healthcare providers to improve communication and help deliver better patient outcomes.

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The State of Women in Healthcare

2009-09-01T09:03:00.004-05:00

Date: 08/01/2009
Length: 00:16:53
Size: 7.75MB

Thought Leader: Laurie P. Cooke, R.Ph., CEO, Healthcare Businesswomen's Association (HBA)

In this special PharmaVOICE 100 podcast, Ms. Cooke outlines the current state of women in healthcare, discusses the importance of mentoring, and shares her views on volunteerism. This episode also provides an overview of the HBA and its upcoming Annual Leadership Conference — Limitless Leadership: Bridging Today, Tomorrow, and Beyond — in November 2009.

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Science is Greater than the Economy

2009-06-09T11:15:00.001-05:00

Date: 05/29/2009
Length: 00:11:46
Size: 5.38MB

Thought Leaders: Lawrence Reiter, Ph.D., Director of Global Affairs, Criterium Inc.

Dr. Reiter discusses why it’s important to maintain R&D spending during fiscally challenging times, the pros and cons of a global R&D plan, how to do more with less, what technology brings to the table, and other critical factors to improve the development process.

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Charting a New Course by Catalyzing Transformation

2009-06-09T11:12:00.002-05:00

Date: 05/28/2009
Length: 00:14:56
Size: 6.84MB

Thought Leaders: Adrian McKemey, Ph.D. Managing Director, Quintiles Consulting
Michael Arlotto, Ph.D., Senior Vice President, Quintiles Corporate Development.

In episode three, of a three-part series, “Surviving to Thriving in Stormy Weather,” our thought leaders discuss declining R & D productivity combined with increasing development costs. They offer insights and solutions to maximizing efficiencies and effecting change within R & D organizations in the biopharma industry.

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How to Connect Patients and Physicians Around Your Brand

2009-06-09T11:09:00.001-05:00

Date: 05/27/2009
Length: 00:17:57
Size: 8.22MB

Thought Leaders: Michael Ball, Ph.D., VP of Marketing, InfoMedics
Paul LeVine, VP of Analytical Services, InfoMedics

In this episode, Dr. Ball and Mr. LeVine discuss the importance of patient feedback – how to obtain it and how it can be used to better connect brands with patients and physicians in a practice setting.

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Connecting through Electronic Health Records

2009-06-09T11:07:00.001-05:00

Date: 05/26/2009
Length: 00:14:41
Size: 6.72MB

Thought Leaders: Landen Bain, Liaison to Healthcare, CDISC
Dave Iberson-Hurst, VP of Technical Strategy, CDISC

In this episode, Mr. Bain and Mr. Iberson-Hurst discuss CDISC’s efforts in instituting standards for Electronic Health Records and RFD - Retrieve Form for Data Capture. They also cover where the organization’s efforts will be applied in the future.

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Making Headway in Shifting Winds by Maximizing Value

2009-06-09T11:01:00.002-05:00

Date: 5/01/2009
Length: 00:19:08
Size: 8.76MB

Thought Leaders: James Featherstone, Ph.D., VP of Product Development and Commercialization for the EU, Quintiles Consulting, Bruce E. Johnson, Ph.D., Senior Research Director, Eidetics, a division of Quintiles Consulting, and Heidi Hunter, Global VP, Business Development, Quintiles

In episode two, of a three-part series, "Surviving to Thriving in Stormy Weather," our thought leaders discuss new commercialization processes as healthcare moves towards personalized medicine. They also cover how to assess market potential for personalized therapies, post-launch sales strategies for niche drugs, and finally, meeting the needs of global and regional markets for these types of therapies.

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Better Standards and Metrics for CROs and Sponsors

2009-04-30T09:38:00.002-05:00

Date:4/08/2009
Length: 00:14:29
Size: 6.63MB
Thought Leaders:
Gregg Dearhammer, President, i3 Statprobe
Karen Goss, Global Director, Pharmacovigilance, i3 Drug Safety

In this episode, Mr. Dearhammer and Ms. Goss discuss the need for metrics and standards for clinical trials management and the impact of the Metrics Champion Consortium (MCC) on CROs and sponsors.

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Setting Sail for Success by Optimizing Productivity

2009-04-02T10:19:00.000-05:00

Date:4/01/2009
Length: 00:14:31
Size: 6.64MB

Thought Leaders: Michael Hagan, Principal Consultant, Quintiles Consulting and James C. Kirk, VP and Practice Leader, Eidetics, Quintiles Consulting

In episode one, of a three-part series, “Surviving to Thriving in Stormy Weather,” Mr. Hagan and Mr. Kirk discuss market pressures and how economic turmoil in the biopharma industry can be overcome by using process optimization.

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Overcoming Global Marketing and Regulatory Challenges

2009-03-12T08:50:00.001-05:00

Date:3/02/2009
Length: 00:012:37
Size: 5.77MB

Thought Leaders: John Doyle Dr.P.H., Managing Director and Practice Leader, Market Access, Quintiles Consulting, and Geoff Garabedian, Managing Director and Practice Leader, Regulatory, Quintiles Consulting

In this episode, Dr. Doyle outlines cost-based evaluation and market-access strategies based on comparative effectiveness and safety research. Then Mr. Garabedian talks about the impact of regulatory globalization, and finally, there is a discussion covering the latest pharmaceutical initiatives from the European Commission, and how these will impact the global healthcare industry.

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Global Clinical Trials Outsourcing: New Tips and Trends

2009-03-12T08:48:00.001-05:00

Date:3/02/2009
Length: 00:012:25
Size: 5.68MB

Thought Leader: Patrick Durbin, VP, Fisher Clinical Services (a division of Thermo Fisher Scientific)

In this episode, Mr. Durbin offers some best practices for developing a strategic partnership with outsourcing providers, discusses some of the biggest challenges and missteps in global clinical trials outsourcing, covers emerging opportunities at the global level, and lists some of the most important emerging trends in this arena.

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Driving Sales Force Effectiveness in Turbulent Times

2009-03-12T08:47:00.001-05:00

Date:2/23/2009
Length: 00:011:51
Size: 5.42MB

Thought Leader: Brett Knowles, Founder, Performance Measurement and Management

In this episode, Mr. Knowles discusses an actionable approach to boosting sales force performance, and how it has delivered results for Pharmaceutical companies in today's challenging environment.

Free Whitepaper Paper for download: Five Steps to Pharma Sales Force Effectiveness Click Here

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Pharmaceutical Forecasting Insights: The Process, Hurdles, and Important Trends

2009-03-12T08:44:00.001-05:00

Date:1/30/2009
Length: 00:013:28
Size: 6.16MB

Thought Leader: Todd Johnson, Director of Forecasting, MattsonJack

In this episode, we discuss the importance and benefits of having an effective forecasting process, hurdles to implementation, available tools, and trends in the forecasting arena, particularly oncology forecasting. MattsonJack is holding a live workshop on forecasting in Scottsdale, AZ March 19-20. The workshop offers best practices, real-world tips and expert advice. To learn more about this important event Click Here.

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John Crowley’s Personal Crusade

2009-03-12T08:43:00.000-05:00

Date:12/30/2008
Length: 00:07:18
Size: 3.34MB

Thought Leader: John Crowley, President and CEO, Amicus Therapeutics

In this episode, Mr. Crowley shares his personal journey to find viable treatements for Pompe disease, a condition which two of his children are afflicted. His amazing story is also showcased in the January issue of PharmaVOICE.

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Understanding the New PhRMA Code for Medically Relevant Items

2009-03-12T08:40:00.001-05:00

Date:12/30/2008
Length: 00:13:00
Size: 5.95MB

Thought Leader: David Ganz, Managing Director, Total Health Rewards

In this episode, Mr. Ganz discusses the new PhRMA code as it relates to medically relevant items (MRIs) and how companies can stay compliant with this new guideline.

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Critical Care Opportunities in a Global Arena

2008-12-15T10:04:00.003-06:00

Date:12/15/2008
Length: 00:12:05
Size: 5.50MB
Thought Leader: Clive Meanwell, M.D., PhD., Chairman and CEO, The Medicines Company

In this episode we talk about moving from a US focused to a globally focused company. We discuss several factors impacting the global pharmaceutical and healthcare market, and how outcomes research will be used in the future in the US and ex-US

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Demystifying Social Media — It's Not About Controlling the Message

2008-11-20T14:14:00.005-06:00

Date:11/19/2008
Length: 00:11:56
Size: 5.46MB
Thought Leader: Ken Ribotsky, President and CEO, Core-Create

In this episode, Mr. Ribotsky discusses the relatively new web phenomenon called Social Media – what it is and how it can be used for improving brand messaging and communications.

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Achieve Optimal Messaging for Your Inline Brand

2008-11-20T14:14:00.004-06:00

Date:11/19/2008
Length: 00:16:21
Size: 7.48MB
Thought Leader: Ian McKinnon Ph.D., Senior Vice President, TNS Healthcare

In this episode, Dr. McKinnon discusses how brand teams can optimize their messages, evaluate their messengers (sales reps), and minimize the damage from competing messages in their market space.

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The Benefits and Challenges of Creating Personalized Brand Dialogue Between Physicians and Patients

2008-11-20T14:13:00.003-06:00

Date:11/19/2008
Length: 00:17:28
Size: 8.00MB
Thought Leaders: Paul LeVine, VP Analytical Services, InfoMedics and Dr. Stanley Wulf, Chief Medical Officer, InfoMedics

In this episode, Mr. LeVine and Dr. Wulf discuss ways to improve the dialog between physicians and patients using personalized data and communication tools in an effort to increase patient retention and health outcomes.

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Procuring and Managing Clinical Staffing Resources

2008-11-20T14:12:00.002-06:00

Date:11/19/2008
Length: 00:15:03
Size: 6.89MB
Thought Leader: Stephen Cottrell, Executive V.P. of Operations and Business Development, inVentiv Clinical Solutions

In this episode, Mr. Cottrell outlines many of the challenges in procuring and managing clinical staffing resources, and offers advice on how to overcome them.

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Ensuring Launch Success: Payer and Prescriber Considerations in

2008-11-20T14:11:00.001-06:00

Thought Leader: Sarah Rickwood, Senior Principal, IMS

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Fresh Approaches to Launch Success

2008-11-20T14:09:00.007-06:00

Thought Leader: Robert Harold, Senior Principal, IMS

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Winning in the Dynamic Market: Novel Approaches

2008-11-20T14:09:00.004-06:00

Thought Leader: Lisa Morris, Global APLD Services, IMS

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The Dynamic Market: Why It's the Most Important Area of Focus for Your Brand

2008-11-20T14:08:00.002-06:00

Changing the Game: New Opportunities in the Dynamic Market

2008-11-20T14:07:00.002-06:00

A Dual-Degree MSPharm/MBA Online Program Update

2008-11-20T14:05:00.002-06:00

Date:10/17/2008
Length: 00:07:52
Size: 3.60MB
Program Representative: David B. Brushwood, R.Ph., J.D., Professor of Pharmaceutical Outcomes and Policy, University of Florida

In this episode, Professor Brushwood provides an update on a new online dual-degree program: a Master of Science in Pharmacy degree from the University of Florida and a Master of Business Administration from Stetson University. He discusses the benefits of the dynamic dual-degree, the program structure, the advantages of an online program, and admission requirements. Current registration period ends after November 1, 2008.

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eClinical Moves into the Mainstream

2008-09-29T13:51:00.002-05:00

Date:9/11/2008
Length: 00:13:28
Size: 6.17MB

Thought Leader: Stacey Arrambide, VP, Statistics and Data Management, inVentiv Clinical Solutions

In this episode, Stacey Arrambide shares her insights about the eClinical arena -- how it has evolved and what the benefits are, particularly regarding cost savings.

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Fighting Back: Technology Solutions to the Counterfeit Drug Problem

2008-09-29T13:48:00.003-05:00

Date: 9/22/2008
Length: 00:15:56
Size: 7.29MB
Thought Leader: MaryAnn Hegedus, Business Development Manager, Colorcon

In this episode, Ms. Hegedus discusses the implications of the counterfeit drug market, and offers insights on how companies can use authentication technologies to protect their revenue, enable security throughout the entire supply chain at the dosage level, and improve consumer confidence.

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The Pharma-Physician-Patient Connection: Working Together to Improve Treatment Outcomes

2008-09-29T13:41:00.005-05:00

Date: 9/8/2008
Length: 00:14.49
Size: 6.78MB

Thought Leaders:
Dr. Stanley Wulf, Chief Medical Officer, InfoMedics
Ray Bullman, Executive VP of NCPIE (National Council on Patient Information and Education)

In this episode, our thought leaders share insights on improving treatment outcomes through patient adherence programs, including best practices and a look into the future of adherence programs.

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Molecular Design and the Critical Path Problem

2008-09-11T09:02:00.002-05:00

Date:9/08/2008
Length: 00:16:35
Size: 7.59MB

Thought Leader: Stephen Byrn, Ph. D., Charles B. Jordan Professor of Medicinal Chemistry and Head of the Department of Industrial and Physical Pharmacy, Purdue University; and Head of the Aptuit Scientific Advisory Board

In this episode, Dr. Byrn speaks about the critical path problem in drug development and how a designed molecular delivery system can improve the drug development process.

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E-Clinical: Driving Efficiencies and Reducing Costs for Drug Development

2008-07-31T10:20:00.001-05:00

Date:7/30/2008
Length: 00:16:44
Size: 7.66MB
Thought Leader: Chris Porter, Cofounder and Chief Operating Officer, Clinipace

In this episode, Taren Grom, Editor, PharmaVOICE, speaks with 2008 PharmaVOICE 100 honoree Chris Porter about the need for a better clinical model, one driven by affordable technology and software solutions, as well as best practices to improve clinical research processes.

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Insights on Developing a Career Path in the New Era of the Life Sciences

2008-07-31T10:18:00.002-05:00

Date:7/30/2008
Length: 00:15:08
Size: 6.93MB
Thought Leader: Howard Weisman, CoFounder, CEO, and Chairman, EKR Therapeutics Inc.

In this episode, Taren Grom, Editor, PharmaVOICE, speaks with Mr. Weisman, a 2008 PharmaVOICE 100 honoree, about how to maximize career opportunities in the pharmaceutical industry and how the career paths are changing.

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Mobile Devices: Connecting Physicians and Pharma

2008-07-18T16:40:00.006-05:00

Date:7/15/2008
Length: 00:10:38
Size: 4.87MB
Thought Leader: Sandeep Shah, President and Founder, Skyscape

In this episode, Taren Grom, Editor, PharmaVOICE, speaks with Mr. Shah about the importance of wireless mobile devices to physicians and how pharmaceutical companies can leverage this platform for physician communications.Free Report: Effect of PDA-Based Information on Treatment Decisions

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Patient Journey Marketing™ and the Power of Video

2008-07-18T16:40:00.005-05:00

Date:7/8/2008
Length: 00:17:52
Size: 8.32MB
Thought Leader: Liz Kay, VP, Account Services, Healthcare Practice, Cramer

In this episode, Liz Kay discusses the use of online video as an effective and interactive medium for patient communications.Whitepaper: How Patient Journey Marketing™ delivers more value to your customers and your bottom line

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Improving Clinical Operations at AstraZeneca

2008-07-18T16:39:00.002-05:00

Date:6/27/2008
Length: 00:16:09
Size: 7.39MB
Thought Leader: Karen Gotting-Smith, Ph.D. VP, Business Performance and Continuous Improvement, AstraZeneca Pharmaceuticals

Taren Grom, CoFounder and Editor-in-Chief of PharmaVOICE talks with Dr. Gotting-Smith about current market factors driving change in clinical operations, outsourcing considerations, new technologies and advances in data management.

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A Dual-Degree MSPharm/MBA Online Program for Life-Sciences Professionals

2008-07-18T16:37:00.002-05:00

Date:6/16/2008
Length: 00:09:10
Size: 4.2MB
Thought Leader: David B. Brushwood, R.Ph., J.D., Professor of Pharmaceutical Outcomes and Policy, University of Florida

In this episode, Professor Brushwood provides an overview of a new online dual-degree program: a Master of Science in Pharmacy degree from the University of Florida and a Master of Business Administration from Stetson University. He discusses the benefits of the dynamic dual-degree, the program structure, the advantages of an online program, and admission requirements.

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Stiefel’s Dedication to Corporate Philanthropy

2008-07-18T16:36:00.001-05:00

Date: 6/19/2008
Length: 00:10:59
Size: 5.09MB
Thought Leader: Lyra Myers, Senior Global Category Manager, Stiefel Laboratories

In this episode, Taren Grom, Editor of PharmaVOICE, speaks with Lyra Myers about Stiefel’s many activities in corporate philanthropy, as well as her personal commitment to worthy causes.
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Amgen’s Commitment to Philanthropy

2008-07-18T16:35:00.001-05:00

Date:6/13/2008
Length: 00:08:46
Size: 4.01MB
Thought Leader: Eduardo Cetlin, Senior Manager of Corporate Contributions, Amgen

In this special episode, Taren Grom, Editor of PharmaVOICE, speaks with Eduardo Cetlin, who discusses the Amgen Foundation, how Amgen encourages employees to become involved in volunteerism, his favorite service endeavors, and the overall goal of Amgen's philanthropic efforts.

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A Personal Dedication to Volunteerism and Mentoring

2008-07-18T16:32:00.002-05:00

Date:6/13/2008
Length: 00:12:44
Size: 5.82MB
Thought Leader: Sherrie Pietranico, Ph.D., Research Leader, Roche

In this special episode, Taren Grom, Editor of PharmaVOICE, speaks with Dr. Pietranico about her volunteer activities educating elementary school children about science, and how the Roche internship program helped one student become a successful scientist in the pharmaceutical industry.

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Making Pharmacovigilance Work: Key steps for implementing a proactive, business-critical safety model

2008-07-18T16:30:00.003-05:00

Date: 6/5/2008
Length: 00:06:39
Size: 3.04MB

Thought Leader: Uwe Maennl, M.D., Ph.D., VP and Worldwide Head of Pharmacovigilance, PAREXEL International and Gadi Saarony, Corporate VP and Worldwide Head, PAREXEL Consulting

In this episode, Dr. Maennl and Mr. Saarony discuss a new safety model for pharmacovigilance, including risk management, key stakeholders, and performance benchmarks to this new approach.

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For more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157.

Redefining the CRO

2008-06-03T12:31:00.005-05:00

Date: 5/7/2008
Length: 00:13:29
Size: 6.17MB

Thought Leader: Bob Burford Ph.D., Managing Director, Aptuit Consulting

In this episode, we discuss the relationship between drug developers and CROs, including current market conditions, the changing needs of drug developers, how to choose an outsourcing provider, expectations of a CRO, and the future of this important relationship.

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For more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157.

Counter-Launch Planning: Pre-empting and Protecting Against Competitive Product Launches

2008-06-03T12:29:00.003-05:00

Date: 5/6/2008
Length: 00:10:33
Size: 4.83MB

Thought Leader: Stan Bernard, M.D., MBA, President, Bernard Associates LLC

Dr. Bernard discusses the underutilized concept of Counter Launch Planning (CLP) for protecting an established brand, including what it is, why it's important, who participates in the process, how it differs from traditional marketing and war games, and finally, important execution considerations.

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For more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157.

Precommercial Marketing and Planning: Securing Future Success through Meaningful Differentiation

2008-06-03T12:26:00.005-05:00

Date: 4/30/2008
Length: 00:10:58
Size: 5.02MB

Thought Leader: Laurie Lucas, Founder and Principal, L3 Healthcare Marketing LLC

This Podcast covers several issues related to starting the marketing sequence earlier in the development cycle, including the differences between precommercial marketing and traditional product marketing, who the stakeholders are, what the necessary activities are, and some best practices for these activities.

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For more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157.

Making it Stick – How Can Patient Education Really Make a Difference

2008-05-08T07:20:00.001-05:00

Date: 4/30/2008
Length: 00:11:50
Size: 5.42MB

Thought Leaders: Dr. Stanley Wulf, Chief Medical Officer, InfoMedics, and Ray Bullman, Executive VP of NCPIE (National Council on Patient Information and Education)

This Podcast covers several key issues related to patient education and patient adherence, including who the key players are, what they can do to improve patient education, and what the pharmaceutical companies can do to raise the effectiveness of patient education.

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For more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157.

Late-Phase Research Success: Leveraging Secondary Data

2008-05-08T07:19:00.002-05:00

Date: 4/28/2008
Length: 00:16:02
Size: 7.34MB

Thought Leader: Cyndi Verst, Pharm.D., M.S., Senior VP, Global Late Phase, i3 InnovusThis Podcast covers the benefits of blending scientific and commercial objectives in late-phase research — saving time and money — the use of specialized data assets, the challenges of leveraging secondary data assets, and what is in store for late-phase research in the near future.

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For more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157.

Enhancing Global Market Access Strategies with Named Patient Programs

2008-05-08T07:17:00.003-05:00

Date: 4/23/2008
Length: 00:12:14
Size: 5.60MB

Thought Leaders: John Lagus, VP of Business and Corporate Development, IDIS

This final installment in a three-part series covers how named patient programs can be used for market development, assist with regulatory challenges, address reimbursement issues, and develop key opinion leaders, and more.

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Free Whitepaper Download: "Enhancing Global Market Access Strategies with Named Patient Programs"
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For more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157.

The Future of Pharma CRM

2008-05-08T07:15:00.004-05:00

Date: 4/22/2008
Length: 00:15:43
Size: 7.19MB

Thought Leader: Matt Wallach, VP Sales and Marketing, Verticals onDemand, Inc.

This podcast covers the changing pharmaceutical sales and marketing model and the tools and solutions that are needed to shape the future of salesforces.

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Free Whitepaper Download: "Getting SaaSy In Pharma: How SaaS CRM Technology Today's Beleaguered Pharmaceutical Companies."
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For more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157.

Silo Busting – New Approaches to Brand Development

2008-05-08T07:13:00.003-05:00

Date: 4/2/2008
Length: 00:09:13
Size: 4.21MB

Event Representative: Camille DeSantis, BS, MT (ASCP), Copresident & Managing Partner, Brand Strategy & Client Services, Guard Dog Brand Development LLC

This Podcast covers how brand development agencies and life-sciences companies can partner to achieve optimal results, including breaking down the silos between disciplines. We also cover market research and brand identity ROI, and how to handle soft measurables. And, finally, Ms. DeSantis provides three best practices that can be employed to improve brand value through communications.

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For more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157.

Training Seminar: Medical Education for Pharmaceutical Professionals: Information, May 6, 2008

2008-04-01T08:44:00.003-05:00

Date: 3/20/2008
Length: 00:06:37
Size: 3.03MB

Event Representative: Dr. Paul M. Krueger, Associate Dean for Academic Affairs, at the UMDNJ School of Osteopathic Medicine in New Jersey

Dr. Krueger provides an overview of an upcoming, day-long seminar focused on the diagnosis and treatment of medical disorders: Fundamentals of Clinical Practice. This is the first in a series of instructional forums called Medical Education for Pharmaceutical Professionals, also known as MEPP. The first seminar will be held May 6, 2008, in New Jersey.

For seminar information and registration, click here.

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For more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157.