Date: 10/3/2006
Length: 00:13:46
Size: 6.4MB
Thought Leader: Mark Zitter, Founder and CEO, The Zitter Group
While DTC and physician marketing get all the attention, managed care often gets left behind. Learn why it's so important for manufacturers to market to payers and understand the function of the P&T Committee. Hear about the strategies and tactics that deliver the most impact for your brand.
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For more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157.
Monday, October 09, 2006
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