Precommercial Marketing and Planning: Laying the Ground Work for Future Success

Date: 10/23/2007
Length: 00:14:53
Size: 6.81MB


Thought Leader: Laurie Lucas, Founder and Principal, L3 Healthcare Marketing

Ms. Lucas provides details on how to develop an informed view of the market for your brand during the precommercialization phase. The discussion covers the risks for not doing so, the benefits of a prelaunch strategy, and the tactics for ultimate success.

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For more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157.