Date: 2/1/2008Length: 00:14:26
Size: 6.60MB
Thought Leader: Jeff Thomas, President, inVentiv Strategy & Analytics
In this episode, Mr. Thomas discusses ways to develop effective formulary plans for new drugs and existing drugs with new indications, how to identify formulary opportunities, ways to use competitive intelligence in the plan development process, how brand managers can avoid common mistakes, and the best ways to communicate a plan to formulary decision makers.
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