Successful Email Marketing Methods: How to Boost Response by 400% or More

Thought Leader: Terry Nugent, Executive Vice President, Sales and Marketing, MMS, Inc.

In this episode, Mr. Nugent discusses the challenges of using email in pharmaceutical marketing, as well as some best practices for achieving the highest possible ROI.

For more information about MMS, visit www.mmslists.com.

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For more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157.

Leveraging Customer Insights to Maximize ROI

Date Posted: 8/31/2011
Size: 6.17MB
Length: 00:13:29
Thought Leaders: Jay Bolling, President & CEO, Chuck McLeester, SVP Planning, Metrics & Analytics, Kurt Mueller, Chief Digital & Science Officer, Roska Healthcare Advertising

In this episode, the team at Roska Healthcare discusses new ways to use behavioral and attitudinal data to enhance customer targeting and messaging. They review a unique, new communications model (Catalyst-tm) that increases customer 'acceptance' (engagement) and drives more people to take action.

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For more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157.