Thursday, November 20, 2008

Demystifying Social Media — It's Not About Controlling the Message

Date:11/19/2008
Length: 00:11:56
Size: 5.46MB
Thought Leader: Ken Ribotsky, President and CEO, Core-Create

In this episode, Mr. Ribotsky discusses the relatively new web phenomenon called Social Media – what it is and how it can be used for improving brand messaging and communications.

Play Podcast

For more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157 .

Achieve Optimal Messaging for Your Inline Brand

Date:11/19/2008
Length: 00:16:21
Size: 7.48MB
Thought Leader: Ian McKinnon Ph.D., Senior Vice President, TNS Healthcare

In this episode, Dr. McKinnon discusses how brand teams can optimize their messages, evaluate their messengers (sales reps), and minimize the damage from competing messages in their market space.

Play Podcast

Download Related Presentation

For more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157 .

The Benefits and Challenges of Creating Personalized Brand Dialogue Between Physicians and Patients

Date:11/19/2008
Length: 00:17:28
Size: 8.00MB
Thought Leaders: Paul LeVine, VP Analytical Services, InfoMedics and Dr. Stanley Wulf, Chief Medical Officer, InfoMedics

In this episode, Mr. LeVine and Dr. Wulf discuss ways to improve the dialog between physicians and patients using personalized data and communication tools in an effort to increase patient retention and health outcomes.

Play Podcast

For more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157 .

Procuring and Managing Clinical Staffing Resources

Date:11/19/2008
Length: 00:15:03
Size: 6.89MB
Thought Leader: Stephen Cottrell, Executive V.P. of Operations and Business Development, inVentiv Clinical Solutions

In this episode, Mr. Cottrell outlines many of the challenges in procuring and managing clinical staffing resources, and offers advice on how to overcome them.

Play Podcast

For more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157 .

Ensuring Launch Success: Payer and Prescriber Considerations in

Thought Leader: Sarah Rickwood, Senior Principal, IMS

Play Podcast

Link to Related Videocast

For more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157 .

Fresh Approaches to Launch Success

Thought Leader: Robert Harold, Senior Principal, IMS

Play Podcast

Link to Related Videocast

For more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157 .

Winning in the Dynamic Market: Novel Approaches

Thought Leader: Lisa Morris, Global APLD Services, IMS

Play Podcast

Link to Related Videocast

For more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157 .

The Dynamic Market: Why It's the Most Important Area of Focus for Your Brand

Thought Leader: Robert Harold, Senior Principal, IMS

Play Podcast

Link to Related Videocast

For more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157 .

Changing the Game: New Opportunities in the Dynamic Market

Thought Leader: Lisa Morris, Global APLD Services, IMS

Play Podcast

Link to Related Videocast

For more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157 .

A Dual-Degree MSPharm/MBA Online Program Update

Date:10/17/2008
Length: 00:07:52
Size: 3.60MB
Program Representative: David B. Brushwood, R.Ph., J.D., Professor of Pharmaceutical Outcomes and Policy, University of Florida

In this episode, Professor Brushwood provides an update on a new online dual-degree program: a Master of Science in Pharmacy degree from the University of Florida and a Master of Business Administration from Stetson University. He discusses the benefits of the dynamic dual-degree, the program structure, the advantages of an online program, and admission requirements. Current registration period ends after November 1, 2008.

Play Podcast

For more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157 .