Tuesday, November 21, 2006

Evolving from R&D to Commercialization

Date: 11/8/2006
Length: 00:15:40
Size: 7.17MB

Thought Leader: Richard W. Pascoe, VP and Chief Commercial Officer, Ariad Pharmaceuticals Inc.

Transforming a company from an R&D organization into a commercialization entity can be a daunting undertaking. You'll learn about the building blocks of a commercial platform, strategic planning, inevitable obstacles, and best practices that can be used on the journey.

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For more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157.

Tuesday, November 07, 2006

New Marketing Paradigm for Patient-Physician Communications

Date: 10/27/2006
Length: 00:17:20
Size: 7.93MB

Thought Leaders: Jeanne Zucker, VP, Strategic Business Development, and Paul LeVine, VP, Analytic Services, InfoMedics Inc.

Pharmaceutical companies must radically change the way they market to patients and physicians. By creating an environment of collaboration, including more communications between patients and physicians, improved treatment outcomes are possible, while maintaining compliance.

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For more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157.

Structuring a Successful Global Marketing Campaign

Date: 10/13/2006
Length: 00:17:52
Size: 8.18MB

Thought Leader: Phil Deschamps, President and CEO, GSW Worldwide

Is a global campaign the right move for your brand? Is your organization set up to successfully launch a global initiative? This Podcast illuminates the necessary components to take a brand global and at the same time avoid some of the common pitfalls that can potentially damage a global campaign.

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For more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157.

Wednesday, October 18, 2006

Electronic Submissions and eCTD Challenges

Date: 10/11/2006
Length: 00:15:08
Size: 6.93MB

Thought Leader: John Lawrie, VP, Process Solutions — Octagon Research Solutions Inc.

Submitting drug applications electronically has many advantages, and the industry is progressively adopting this practice as its standard. Learn how to navigate the complex waters of esubs and developing eCTD capabilities.

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For more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157.

Monday, October 09, 2006

Marketing to Managed Care

Date: 10/3/2006
Length: 00:13:46
Size: 6.4MB

Thought Leader: Mark Zitter, Founder and CEO, The Zitter Group

While DTC and physician marketing get all the attention, managed care often gets left behind. Learn why it's so important for manufacturers to market to payers and understand the function of the P&T Committee. Hear about the strategies and tactics that deliver the most impact for your brand.

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For more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157.

The Silent Exam Room

Date: 9/21/2006
Length: 00:28:44
Size: 13.1MB

Thought Leaders:
Stanley Wulf, M.D., VP, Chief Medical Officer, InfoMedics Inc.
Paul LeVine, VP, Analytic Services, InfoMedics Inc.

Do physicians and patients ever really talk anymore? In these go-go times, this relationship has broken down, and patient care suffers. Find out how to improve physician-patient communications and what that means to physicians, patients, and pharmaceutical companies.

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For more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157.

Friday, September 15, 2006

Overcoming Marketing Challenges

Date: 9/11/2006
Length: 00:12:06
Size: 5.54MB

Thought Leader: Lauren Coyle, Senior Product Manager, Otsuka America Pharmaceutical Inc.

Pharmaceutical marketing has never been more complex. In this episode, we tackle six important issues from the product manager's perspective.

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For more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157.

Patient Safety and IRB Accreditation

Date: 8/25/2006
Length: 00:11:55
Size: 5.45MB

Thought Leader: Lynn A. Meyer, CIP, CIM, President, IntegReview Ethical Review Board

Does an accredited Institutional Review Board (IRB) improve patient safety? This podcast covers the pros and cons of accreditation and some of the issues involved in patient safety and trial efficiency during clinical trials on humans.

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For more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157.

Wednesday, July 19, 2006

Novartis' Forward-thinking Training Strategy

Date: 07/12/2006
Length: 00:20:04
Size: 9.18MB

Thought Leader: John Talanca Jr., Head, Learning Technologies — Novartis Pharmaceuticals Corporation

At Novartis, learning is a respected part of the workday for sales reps. Learn how to make it a reality in your company. E-learning and other important technologies are also discussed. Hear about Novartis' training outsourcing strategy, and discover some emerging trends in training.

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For more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157.

Pharma's Contribution to Innovations in Healthcare

Date: 7/13/2006
Length: 00:18:55
Size: 8.65MB

Thought Leader: Leslie Williams, Founder, President and CEO — Ventaira Pharmaceuticals

Ventaira CEO Leslie Williams provides keen insights into several pharma-related topics, including promising areas in medicine, challenges in clinical development, innovations in inhalation technologies, a look at the pharma industry in 10 years, maximizing partnerships with pharma & biotech companies, the pros and cons of being privately held, and how pharma fits into the healthcare spectrum.

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For more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157.

Optimizing Pharmaceutical Marketing

Date: 7/11/2006
Length: 00:13:11
Size: 6.03MB

Thought Leader: David Zaritsky, Managing Director, Pharmaceutical Markets, Harte-Hanks Inc.

Learn more about the changing landscape of pharmaceutical marketing. This episode features a compelling discussion on maximizing total prescriptions through customer optimization and non-manpowered selling.

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For more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157.

Innovative Technologies in Clinical Research

Date: 7/10/2006
Length: 00:35:25
Size: 16.2MB

Thought Leader: Anthony J. Costello, Founder and VP, Product Development and Data, Nextrials Inc.

Discover the newest technologies in clinical research, including a discussion on the ROI of technology implementations and industry adoption rates. Also covered are Electronic Data Collection, electronic health records, industry standards, and regulatory guidances.

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For more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157.

Oncolytics Biotech Provides Insider Insights into Clinical Research

Date: 7/11/2006
Length: 00:15:48
Size: 7.24MB

Thought Leader: Brad Thompson, Ph.D., President and CEO — Oncolytics Biotech Inc.

The CEO of Oncolytics Biotech speaks on a variety of topics, including challenges in clinical research and patient recruitment in oncological studies.

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For more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157.

Innovations in Clinical Development for Biotechnology

Date: 7/10/2006
Length: 00:19:38
Size: 8.99MB

Thought Leader: Russell H. Ellison, M.D., M.Sc., VP, Clinical Development — Fibrogen Inc.

Learn about obstacles in the development of clinical programs, drug development models, hot areas in scientific development, emerging trends in biotechnology, and an expert's view of the future in the industry...

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For more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157.

Tuesday, June 13, 2006

Roche Pharma Partnering: Beyond the Deal

Date: 04/11/06
Length: 00:17:02
Size: 7.9MB

Thought Leader: Dr. Peter Hug, Executive VP, Pharma Partnering — F. Hoffman-La Roche Ltd.
Find out what pharmaceutical giant Roche looks for in partnering opportunities, as well as views on personalized medicine and venture capitalists...

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For more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157.

How Consumer Web Traffic May Impact Revenue for Top Selling Drugs

Date: 03/27/06
Length: 00:18:15
Size: 8.5MB

Thought Leader: Daniel Limbach, Managing Editor — PharmaVOICE VIEW magazine

Do the top selling drugs have the highest traffic Websites? Is there a connection? We study this premise using recent traffic data and drug sales figures. You might be surprised what we discovered...

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For more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157.

Evolution of a Biopharmaceutical Company: Nektar Therapeutics

Date: 04/11/06
Length: 00:11:48
Size: 5.5MB

Thought Leader: Hoyoung Huh, M.D. Ph.D., Senior VP, Business Development — Nektar Therapeutics

Nektar has crossed the chasm from a drug-delivery-technology company to a product-development company. Dr. Huh describes how they made the transition, and what to look for from them in the future.

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For more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157.

Thursday, June 08, 2006

Ohio - An Emerging Biotech Region

Date: 04/10/06
Length: 00:05:46
Size: 2.7MB

Thought Leader: Bob Taft, Governor — State of Ohio

When listing the top biotech regions in the U.S., Ohio is not always included with renown biotech states such as California, Massachusetts, or even Wisconsin. Governor Taft explains how Ohio is becoming a top biotech region...

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For more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157.

Wednesday, May 31, 2006

Billionaire Lifting NC to Top of Biotechnology Industry

Date: 04/10/06
Length: 00:23:57
Size: 11MB

Thought Leader: David Murdock, Owner — Castle & Cooke Inc. and Dole Food Company Inc.

Many billionaires leave their legacy through endowments and charitable donations. David Murdock is taking a hands-on approach, and building a state-of-the-art biotech campus with over $1 billion of his own money. Mr. Murdock shares his vision.

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For more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157.

Innovations in Drug Packaging and Formulations

Date: 04/06/06
Length: 00:18:49
Size: 8.8MB

Thought Leader: Joel Tune, General Manager — Baxter BioPharma Solutions

Baxter Biopharma Solutions knows outsourcing — especially when it comes to syringes and vials. Now they are into nanotechnology and other new technologies that extend the life of a compound. Find out more about this division of Baxter Healthcare.

Full Podcast

For more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157.

Personalizing Patient Compliance

Date: 04/17/06
Length: 00:34:45
Size: 16.2MB

Thought Leader: Kevin Wildenhaus Ph.D., Director of Behavioral Science — HealthMedia Inc.

In this compelling podcast, Kevin Wildenhaus outlines his "FIRE and ICE" program. Find out what it stands for and then apply it to your work.

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For more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157.

One-Stop Shopping for the Life Sciences

Date of recording: 04/09/06
Length: 00:13:27
Size: 6.3MB

Featured Thought Leader: Greg Lucier, CEO, Invitrogen

Is there a one-stop shop for biotechnology? Find out how Invitrogen's Web-based initiatives and outsourcing services contributed to their rapid growth and make them a company to watch in 2006. Recorded at the BIO 2006 conference.

Full Podcast

For more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157.