Monday, October 09, 2006

Marketing to Managed Care

Date: 10/3/2006
Length: 00:13:46
Size: 6.4MB

Thought Leader: Mark Zitter, Founder and CEO, The Zitter Group

While DTC and physician marketing get all the attention, managed care often gets left behind. Learn why it's so important for manufacturers to market to payers and understand the function of the P&T Committee. Hear about the strategies and tactics that deliver the most impact for your brand.

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