Thursday, November 14, 2013

Creating Great Multichannel CRM Experiences: Advice from a 28-year Pharma Expert

In this episode, Mr. Lammers talks about using a multichannel business strategy in life science companies. He defines the multichannel approach, covers the core challenges, offers his review on Pharma's adoption of multichannel, and provides advice for commercial leaders.

Thought Leader: Peter Lammers, VP, Strategy, Veeva Systems

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Building Better Medication Adherence Models to Improve Health Outcomes

In this episode, Mr. Dockery covers several issues related to patient adherence, including using Big Data to predict patient behavior and improve adherence in a patient population, as well as how to accurately measure adherence rates.

Thought Leader: Jim Dockery, Executive Director, Market Data Insights and Innovation, Adheris

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Wednesday, November 13, 2013

Unlocking the Power of Strategic Workforce Planning

In this episode, we discuss the challenges in pharma regarding workforce management, the growing trend of strategic workforce planning, and how this phenomenon will continue to evolve over the next 5 years.

Thought Leader: Mark Lanfear, Global Practice Leader, Americas Scientific Product Group, Kelly Services, Inc.

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