Thursday, November 14, 2013

Creating Great Multichannel CRM Experiences: Advice from a 28-year Pharma Expert

In this episode, Mr. Lammers talks about using a multichannel business strategy in life science companies. He defines the multichannel approach, covers the core challenges, offers his review on Pharma's adoption of multichannel, and provides advice for commercial leaders.

Thought Leader: Peter Lammers, VP, Strategy, Veeva Systems

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