Date: 5/7/2008
Length: 00:13:29
Size: 6.17MB
Thought Leader: Bob Burford Ph.D., Managing Director, Aptuit Consulting
In this episode, we discuss the relationship between drug developers and CROs, including current market conditions, the changing needs of drug developers, how to choose an outsourcing provider, expectations of a CRO, and the future of this important relationship.
Play Podcast
For more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157.
Tuesday, June 03, 2008
Counter-Launch Planning: Pre-empting and Protecting Against Competitive Product Launches
Date: 5/6/2008
Length: 00:10:33
Size: 4.83MB
Thought Leader: Stan Bernard, M.D., MBA, President, Bernard Associates LLC
Dr. Bernard discusses the underutilized concept of Counter Launch Planning (CLP) for protecting an established brand, including what it is, why it's important, who participates in the process, how it differs from traditional marketing and war games, and finally, important execution considerations.
Play Podcast
For more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157.
Length: 00:10:33
Size: 4.83MB
Thought Leader: Stan Bernard, M.D., MBA, President, Bernard Associates LLC
Dr. Bernard discusses the underutilized concept of Counter Launch Planning (CLP) for protecting an established brand, including what it is, why it's important, who participates in the process, how it differs from traditional marketing and war games, and finally, important execution considerations.
Play Podcast
For more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157.
Precommercial Marketing and Planning: Securing Future Success through Meaningful Differentiation
Date: 4/30/2008
Length: 00:10:58
Size: 5.02MB
Thought Leader: Laurie Lucas, Founder and Principal, L3 Healthcare Marketing LLC
This Podcast covers several issues related to starting the marketing sequence earlier in the development cycle, including the differences between precommercial marketing and traditional product marketing, who the stakeholders are, what the necessary activities are, and some best practices for these activities.
Play Podcast
For more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157.
Length: 00:10:58
Size: 5.02MB
Thought Leader: Laurie Lucas, Founder and Principal, L3 Healthcare Marketing LLC
This Podcast covers several issues related to starting the marketing sequence earlier in the development cycle, including the differences between precommercial marketing and traditional product marketing, who the stakeholders are, what the necessary activities are, and some best practices for these activities.
Play Podcast
For more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157.
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