Date: 5/6/2008
Length: 00:10:33
Size: 4.83MB
Thought Leader: Stan Bernard, M.D., MBA, President, Bernard Associates LLC
Dr. Bernard discusses the underutilized concept of Counter Launch Planning (CLP) for protecting an established brand, including what it is, why it's important, who participates in the process, how it differs from traditional marketing and war games, and finally, important execution considerations.
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