Thursday, February 27, 2014

Why a Retail Strategy is Critical to your Brand Success

In this episode, Mr. Domann discusses a retail strategy for minimizing prescription abandonment for brands at many stages in the product lifecycle. We cover how pharmacies and pharmacists play integral roles in the strategy.

Thought Leader: Dick Domann, Vice President, Pharmacy Services, TrialCard Inc.

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Tuesday, February 18, 2014

Who are the Uninsured in America?

In this episode, Patricia Ensor discusses the characteristics and behaviors of the uninsured, how they relate to the Affordable Care Act (ACA), and what it means for Pharma.

Thought Leader: Patricia Ensor, RPh, Senior Advisor, Kantar Health

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