Monday, October 29, 2007

Precommercial Marketing and Planning: Laying the Ground Work for Future Success

Date: 10/23/2007
Length: 00:14:53
Size: 6.81MB

Thought Leader: Laurie Lucas, Founder and Principal, L3 Healthcare Marketing

Ms. Lucas provides details on how to develop an informed view of the market for your brand during the precommercialization phase. The discussion covers the risks for not doing so, the benefits of a prelaunch strategy, and the tactics for ultimate success.

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Download the whitepaper (Requires Acrobat PDF Reader)

For more information on how you can be featured in a podcast, contact Dan Limbach at or call him at (847) 594-0157.

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