Wednesday, November 16, 2011

Understanding the Power of KOL Influence Mapping

Date Posted: 6/27/2011
Size: 6.37MB
Length: 00:13:55
Thought Leader: Gary Bartolacci, Senior Account Director, Kantar Health

In this episode, Mr. Bartolacci discusses the power of key opinion leaders nationally, regionally, and locally. He explains how pharmaceutical companies can achieve stronger results using influence mapping, various approaches to influence mapping (including the benefits and risks of these studies) and best practices, along with addressing clients' most common questions.

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