Influencing the Real Decision Makers: 7 Lenses For Marketing Health to Women

Thought Leaders: Chris DeAngelis, VP, Sales, SSI and Jonathan Kay, Head of Healthcare, Penn Schoen Berland

In this episode, Taren Grom, Editor-in-Chief of PharmaVOICE, leads a discussion that focuses on a recent study on women's views and practices regarding health and health decisions for their families. The study uncovered seven lenses for marketing health to women. You'll come away with new insights into women's actual role as decision makers, caregivers, and medical and financial executives in their families. Plus, you will discover how to apply these new findings to create more effective marketing and market research programs for your brand or franchise.

For more information about SSI, visit www.surveysampling.com.

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For more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157.