The Global Strategic Partner Model as a Key Enabler in Clinical Transformation

Date Posted: 6/1/2010
Size: 5.5MB
Length: 00:11:59
Thought Leaders: Nagaraja Srivatsan, Vice President, Head of Life Sciences, North America, Cognizant, Ramana Reddy, Practice Leader Life Sciences, Cognizant Business Consulting, Krishnan Rajagopalan Ph.D., Global Head of Life Sciences BPO, Cognizant

In this episode, we'll discuss the current state of R&D in the pharmaceutical industry, the ongoing transformation of clinical operations and how the global strategic partner model is facilitating many of these changes.

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For more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157.

Understanding Cloud Computing for CRM

Date Posted: 6/1/2010
Size: 6.47MB
Length: 00:14:09
Thought Leader: Matt Wallach, Executive VP and General Manager, Veeva Systems

In this episode, Mr. Wallach discusses how pharmaceutical companies can benefit from Software as a Service and Cloud Computing to improve the sales process within the life-sciences industry.

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For more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157.

U.S. and Global Information Security Standards in Patient Recruitment

Date Posted: 05/17/2010
Size: 4.1MB
Length: 00:8:58
Thought Leader: Roger Smith, Senior VP, Operations, Acurian Inc.

In this episode, Mr. Smith provides detailed information related to security standards in patient recruitment, what clinical teams need to consider when selecting the right recruitment partner, and how to navigate and understand the complex guidelines and regulations in this space.

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Clinical Delivery Alliances in Drug Development

Date Posted: 05/11/2010
Size: 6.88MB
Length: 00:15:02
Thought Leader: Tim Dietlin, VP of Alliance Development, INC Research

In this episode Mr. Dietlin talks about Clinical Delivery Alliances; what they are and how they can benefit the drug development process.

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Industry Experts Weigh in on Marketing Research after PMRG

Date Posted: 05/1/2010
Size: 10.9MB
Length: 00:23:55
Thought Leaders: Debbie Kossman, Senior VP, National Analysts Worldwide, and the 2010 President of PMRG, Juliana Mastroserio, Director or Marketing Research, Johnson & Johnson, Lynnette Cooke, CEO, Kantar Health

In this episode we'll cover various topics pertaining to marketing research in the pharmaceutical industry. We have three distinguished thought leaders who represent different perspectives on marketing research, and offer some takeways from the 2010 PMRG Annual Conference.

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Leveraging Expanded Access and Named-Patient Programs: Best Practices for Small and Emerging Biotech and Pharma Companies

Date Posted: 03/31/2010
Size: 6.64MB
Length: 00:14:32
Thought Leader: Nicky Wisener, Biopharmaceutical Account Manager, Idis

In this episode, Ms. Wisener describes how expanded access and named-patient programs can help successfully meet patients' needs while addressing the unique challenges faced by smaller and emerging companies.

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For more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157.

Brand Stewardship: Best Practices for Maintaining Creative Integrity and Client Services

Date Posted: 03/29/2010
Size: 8.40MB
Length: 00:18:21
Thought Leaders: Tammy Fischer, President, GSW Worldwide in New York and Bruce Rooke, Chief Creative Officer, GSW Worldwide

In this episode, Ms. Fischer and Mr. Rooke discuss best practices for brand stewardship and how to maintain creative integrity. They cover the issues as they relate to the client, the consumer, and the agency.

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Social Networking for Patient Recruitment for Clinical Trials

Date Posted: 03/18/2010
Size: 5.77MB
Length: 00:12:36
Thought Leader: Scott Connor, VP of Marketing, Acurian

In this episode, Mr. Connor describes how social networking can be used as a powerful business tool for patient recruitment for clinical trials.

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For more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157.

Modernizing Incentive Compensation Plans

Date Posted: 03/16/2010
Size: 7.46MB
Length: 00:16:19
Thought Leader: Stephen M. Fox, Global Practice Leader, Sales Performance Center of Excellence, IMS Management Consulting

In this episode, Mr. Fox discusses incentive compensation plans in the pharmaceutical industry, why the incumbent plans aren't working, and how new solutions have emerged that improve the accuracy and efficiency of plans.

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Standards for Industry-Sponsored Studies and Journal Publication Planning

Date Posted: 03/12/2010
Size: 6.53MB
Length: 00:14:16
Thought Leaders: Bernadette Mansi, Scientific Communications Strategy Head, Cardiovascular, Metabolism and Ophthalmology, GlaxoSmithKline, and Dr. Trish Groves, Deputy Editor, British Medical Journal

In this episode we cover the Medical Publishing Insights and Practices (MPIP) initiative, a relatively new development co-sponsored by Amgen, AstraZeneca, GlaxoSmithKline, Pfizer and the International Society for Medical Publication Professionals (ISMPP). Ms. Mansi and Dr. Groves discuss what MPIP is, who is behind the initiative, its goals and accomplishments, and how the pharmaceutical industry and journal editors and publishers are benefitting from collaboration on standards to elevate trust and transparency in publishing industry-sponsored studies. The latest undertaking is the creation of an Authors' Submission Toolkit: A Practical Guide to Getting Your Research Published, being rolled-out at the 6th Annual Meeting of ISMPP, April 19-21, Arlington, VA. To learn more and register, please visit http://www.ismpp.org.

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Commercial Compliance for Pharmaceutical and Medical Device Companies

Date Posted: 02/22/2010 
Size: 5.62MB 
Length: 00:12:17 
Thought Leader: Daniel Garen, Chief Compliance Officer and Senior Counsel, Siemens Healthcare Sector, USA

In an exclusive interview with PharmaVOICE, Mr. Garen shares his expertise and insights on a variety of commercial compliance issues, including The Sunshine Act, Healthcare Reform, the Foreign Corrupt Practices Act (FCPA), and how companies can create a culture of compliance through proactivity. Mr. Garen is also the keynote speaker at the upcoming Marcus Evans' Commercial Compliance for Pharmaceutical and Medical Device Companies Conference, April 12-13, Washington, D.C. For more information about the conference, please go to: http://www.marcusevansch.com/commericalcompliance.

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Leveraging Digital Technology in Pharmaceutical Marketing: A New Agency Model

Date Posted: 01/19/2010

Size: 6.95MB

Length: 00:15:11
Thought Leaders: Kurt Holstein, Co-Founder and President, Rosetta, and Steven Michaelson, Founder and CEO, Wishbone

Mr. Holstein and Mr. Michaelson discuss the benefits and challenges of the new agency model that has emerged with the growth of digitally enabled communications.

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Performance-based Pricing in Patient Recruitment

Date Posted: 12/01/2009

Size: 14.4MB

Length: 00:14:04
Thought Leader: Richard Malcolm Ph.D., CEO, Acurian

Dr. Malcolm talks about risk sharing and performance-based pricing as a way for sponsors to get the best results for their patient recruiting budget.

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Podcast Overview

A 5-minute overview on Podcasts.

http://www.zentation.com/viewer/index.php?passcode=vZyD7tfRw5

Learn how PharmaVOICE produces, promotes, and distributes podcasts, and how to maximize exposure for your thought leaders to the pharmaceutical industry.

The Evolution of the E-Patient

Date: 10/01/2009

Length: 00:20:13

Size: 9.25MB

Thought Leader: Bonnie Brescia, Founding Principal, BBK Worldwide

Ms. Brescia provides an overview of the e-patient, how this special patient population can be leveraged for clinical trial participation, and how social media are impacting recruitment and clinical research.

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Return On Investment in Patient Recruitment

Date: 09/01/2009

Length: 00:22:47

Size: 10.4MB

Thought Leader: Richard Malcolm Ph.D., CEO, Acurian

Dr. Malcolm talks about planning and measuring return on investment in patient recruitment today, as well as what the future holds in this area.

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Commercial Operations Outsourcing: A Leading-edge Response to the Financial Storm Affecting the Life-sciences Industry

Date: 08/01/2009

Length: 00:17:26

Size: 12.31MB

Thought Leaders: Jassi Chadha, Head of Analytics Practice, Cognizant, Patrick Brundage, Practice Leader, Life Sciences Analytics, Cognizant, and Nagaraja Srivatsan, VP and Head of Life Sciences, North America, Cognizant

In this special PharmaVOICE 100 podcast, our thought leaders discuss the current state of the life-sciences industry, the changes it is experiencing now, and what the industry will look like in the next decade.

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The Digital Wave – Delivering Education and Services to Healthcare Providers

Date: 08/01/2009

Length: 00:11:50

Size: 5.41MB

Thought Leader: Donato Tramuto, CEO and Vice Chairman, Physicians Interactive

In this special PharmaVOICE 100 podcast, Mr. Tramuto discusses digital technologies that educate and provide important services to healthcare providers to improve communication and help deliver better patient outcomes.

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The State of Women in Healthcare

Date: 08/01/2009
Length: 00:16:53
Size: 7.75MB

Thought Leader: Laurie P. Cooke, R.Ph., CEO, Healthcare Businesswomen's Association (HBA)

In this special PharmaVOICE 100 podcast, Ms. Cooke outlines the current state of women in healthcare, discusses the importance of mentoring, and shares her views on volunteerism. This episode also provides an overview of the HBA and its upcoming Annual Leadership Conference — Limitless Leadership: Bridging Today, Tomorrow, and Beyond — in November 2009.

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Science is Greater than the Economy

Date: 05/29/2009
Length: 00:11:46
Size: 5.38MB

Thought Leaders: Lawrence Reiter, Ph.D., Director of Global Affairs, Criterium Inc.

Dr. Reiter discusses why it’s important to maintain R&D spending during fiscally challenging times, the pros and cons of a global R&D plan, how to do more with less, what technology brings to the table, and other critical factors to improve the development process.

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Charting a New Course by Catalyzing Transformation

Date: 05/28/2009
Length: 00:14:56
Size: 6.84MB

Thought Leaders: Adrian McKemey, Ph.D. Managing Director, Quintiles Consulting
Michael Arlotto, Ph.D., Senior Vice President, Quintiles Corporate Development.

In episode three, of a three-part series, “Surviving to Thriving in Stormy Weather,” our thought leaders discuss declining R & D productivity combined with increasing development costs. They offer insights and solutions to maximizing efficiencies and effecting change within R & D organizations in the biopharma industry.

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How to Connect Patients and Physicians Around Your Brand

Date: 05/27/2009
Length: 00:17:57
Size: 8.22MB

Thought Leaders: Michael Ball, Ph.D., VP of Marketing, InfoMedics
Paul LeVine, VP of Analytical Services, InfoMedics

In this episode, Dr. Ball and Mr. LeVine discuss the importance of patient feedback – how to obtain it and how it can be used to better connect brands with patients and physicians in a practice setting.

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Connecting through Electronic Health Records

Date: 05/26/2009
Length: 00:14:41
Size: 6.72MB

Thought Leaders: Landen Bain, Liaison to Healthcare, CDISC
Dave Iberson-Hurst, VP of Technical Strategy, CDISC

In this episode, Mr. Bain and Mr. Iberson-Hurst discuss CDISC’s efforts in instituting standards for Electronic Health Records and RFD - Retrieve Form for Data Capture. They also cover where the organization’s efforts will be applied in the future.

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Making Headway in Shifting Winds by Maximizing Value

Date: 5/01/2009
Length: 00:19:08
Size: 8.76MB

Thought Leaders: James Featherstone, Ph.D., VP of Product Development and Commercialization for the EU, Quintiles Consulting, Bruce E. Johnson, Ph.D., Senior Research Director, Eidetics, a division of Quintiles Consulting, and Heidi Hunter, Global VP, Business Development, Quintiles

In episode two, of a three-part series, "Surviving to Thriving in Stormy Weather," our thought leaders discuss new commercialization processes as healthcare moves towards personalized medicine. They also cover how to assess market potential for personalized therapies, post-launch sales strategies for niche drugs, and finally, meeting the needs of global and regional markets for these types of therapies.

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Better Standards and Metrics for CROs and Sponsors

Date:4/08/2009
Length: 00:14:29
Size: 6.63MB
Thought Leaders:
Gregg Dearhammer, President, i3 Statprobe
Karen Goss, Global Director, Pharmacovigilance, i3 Drug Safety

In this episode, Mr. Dearhammer and Ms. Goss discuss the need for metrics and standards for clinical trials management and the impact of the Metrics Champion Consortium (MCC) on CROs and sponsors.

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Setting Sail for Success by Optimizing Productivity

Date:4/01/2009
Length: 00:14:31
Size: 6.64MB

Thought Leaders: Michael Hagan, Principal Consultant, Quintiles Consulting and James C. Kirk, VP and Practice Leader, Eidetics, Quintiles Consulting

In episode one, of a three-part series, “Surviving to Thriving in Stormy Weather,” Mr. Hagan and Mr. Kirk discuss market pressures and how economic turmoil in the biopharma industry can be overcome by using process optimization.

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Overcoming Global Marketing and Regulatory Challenges

Date:3/02/2009
Length: 00:012:37
Size: 5.77MB

Thought Leaders: John Doyle Dr.P.H., Managing Director and Practice Leader, Market Access, Quintiles Consulting, and Geoff Garabedian, Managing Director and Practice Leader, Regulatory, Quintiles Consulting

In this episode, Dr. Doyle outlines cost-based evaluation and market-access strategies based on comparative effectiveness and safety research. Then Mr. Garabedian talks about the impact of regulatory globalization, and finally, there is a discussion covering the latest pharmaceutical initiatives from the European Commission, and how these will impact the global healthcare industry.

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Global Clinical Trials Outsourcing: New Tips and Trends

Date:3/02/2009
Length: 00:012:25
Size: 5.68MB

Thought Leader: Patrick Durbin, VP, Fisher Clinical Services (a division of Thermo Fisher Scientific)

In this episode, Mr. Durbin offers some best practices for developing a strategic partnership with outsourcing providers, discusses some of the biggest challenges and missteps in global clinical trials outsourcing, covers emerging opportunities at the global level, and lists some of the most important emerging trends in this arena.

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Driving Sales Force Effectiveness in Turbulent Times

Date:2/23/2009
Length: 00:011:51
Size: 5.42MB

Thought Leader: Brett Knowles, Founder, Performance Measurement and Management

In this episode, Mr. Knowles discusses an actionable approach to boosting sales force performance, and how it has delivered results for Pharmaceutical companies in today's challenging environment.

Free Whitepaper Paper for download: Five Steps to Pharma Sales Force Effectiveness Click Here

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Pharmaceutical Forecasting Insights: The Process, Hurdles, and Important Trends

Date:1/30/2009
Length: 00:013:28
Size: 6.16MB

Thought Leader: Todd Johnson, Director of Forecasting, MattsonJack

In this episode, we discuss the importance and benefits of having an effective forecasting process, hurdles to implementation, available tools, and trends in the forecasting arena, particularly oncology forecasting. MattsonJack is holding a live workshop on forecasting in Scottsdale, AZ March 19-20. The workshop offers best practices, real-world tips and expert advice. To learn more about this important event Click Here.

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John Crowley’s Personal Crusade

Date:12/30/2008
Length: 00:07:18
Size: 3.34MB

Thought Leader: John Crowley, President and CEO, Amicus Therapeutics

In this episode, Mr. Crowley shares his personal journey to find viable treatements for Pompe disease, a condition which two of his children are afflicted. His amazing story is also showcased in the January issue of PharmaVOICE.

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Understanding the New PhRMA Code for Medically Relevant Items

Date:12/30/2008
Length: 00:13:00
Size: 5.95MB

Thought Leader: David Ganz, Managing Director, Total Health Rewards

In this episode, Mr. Ganz discusses the new PhRMA code as it relates to medically relevant items (MRIs) and how companies can stay compliant with this new guideline.

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Critical Care Opportunities in a Global Arena

Date:12/15/2008
Length: 00:12:05
Size: 5.50MB
Thought Leader: Clive Meanwell, M.D., PhD., Chairman and CEO, The Medicines Company

In this episode we talk about moving from a US focused to a globally focused company. We discuss several factors impacting the global pharmaceutical and healthcare market, and how outcomes research will be used in the future in the US and ex-US

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Demystifying Social Media — It's Not About Controlling the Message

Date:11/19/2008
Length: 00:11:56
Size: 5.46MB
Thought Leader: Ken Ribotsky, President and CEO, Core-Create

In this episode, Mr. Ribotsky discusses the relatively new web phenomenon called Social Media – what it is and how it can be used for improving brand messaging and communications.

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Achieve Optimal Messaging for Your Inline Brand

Date:11/19/2008
Length: 00:16:21
Size: 7.48MB
Thought Leader: Ian McKinnon Ph.D., Senior Vice President, TNS Healthcare

In this episode, Dr. McKinnon discusses how brand teams can optimize their messages, evaluate their messengers (sales reps), and minimize the damage from competing messages in their market space.

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The Benefits and Challenges of Creating Personalized Brand Dialogue Between Physicians and Patients

Date:11/19/2008
Length: 00:17:28
Size: 8.00MB
Thought Leaders: Paul LeVine, VP Analytical Services, InfoMedics and Dr. Stanley Wulf, Chief Medical Officer, InfoMedics

In this episode, Mr. LeVine and Dr. Wulf discuss ways to improve the dialog between physicians and patients using personalized data and communication tools in an effort to increase patient retention and health outcomes.

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Procuring and Managing Clinical Staffing Resources

Date:11/19/2008
Length: 00:15:03
Size: 6.89MB
Thought Leader: Stephen Cottrell, Executive V.P. of Operations and Business Development, inVentiv Clinical Solutions

In this episode, Mr. Cottrell outlines many of the challenges in procuring and managing clinical staffing resources, and offers advice on how to overcome them.

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Ensuring Launch Success: Payer and Prescriber Considerations in

Thought Leader: Sarah Rickwood, Senior Principal, IMS

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Fresh Approaches to Launch Success

Thought Leader: Robert Harold, Senior Principal, IMS

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Winning in the Dynamic Market: Novel Approaches

Thought Leader: Lisa Morris, Global APLD Services, IMS

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The Dynamic Market: Why It's the Most Important Area of Focus for Your Brand

Thought Leader: Robert Harold, Senior Principal, IMS

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Changing the Game: New Opportunities in the Dynamic Market

Thought Leader: Lisa Morris, Global APLD Services, IMS

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A Dual-Degree MSPharm/MBA Online Program Update

Date:10/17/2008
Length: 00:07:52
Size: 3.60MB
Program Representative: David B. Brushwood, R.Ph., J.D., Professor of Pharmaceutical Outcomes and Policy, University of Florida

In this episode, Professor Brushwood provides an update on a new online dual-degree program: a Master of Science in Pharmacy degree from the University of Florida and a Master of Business Administration from Stetson University. He discusses the benefits of the dynamic dual-degree, the program structure, the advantages of an online program, and admission requirements. Current registration period ends after November 1, 2008.

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eClinical Moves into the Mainstream

Date:9/11/2008
Length: 00:13:28
Size: 6.17MB

Thought Leader: Stacey Arrambide, VP, Statistics and Data Management, inVentiv Clinical Solutions

In this episode, Stacey Arrambide shares her insights about the eClinical arena -- how it has evolved and what the benefits are, particularly regarding cost savings.

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Fighting Back: Technology Solutions to the Counterfeit Drug Problem

Date: 9/22/2008
Length: 00:15:56
Size: 7.29MB
Thought Leader: MaryAnn Hegedus, Business Development Manager, Colorcon

In this episode, Ms. Hegedus discusses the implications of the counterfeit drug market, and offers insights on how companies can use authentication technologies to protect their revenue, enable security throughout the entire supply chain at the dosage level, and improve consumer confidence.

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The Pharma-Physician-Patient Connection: Working Together to Improve Treatment Outcomes

Date: 9/8/2008
Length: 00:14.49
Size: 6.78MB

Thought Leaders:
Dr. Stanley Wulf, Chief Medical Officer, InfoMedics
Ray Bullman, Executive VP of NCPIE (National Council on Patient Information and Education)

In this episode, our thought leaders share insights on improving treatment outcomes through patient adherence programs, including best practices and a look into the future of adherence programs.

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Molecular Design and the Critical Path Problem

Date:9/08/2008
Length: 00:16:35
Size: 7.59MB

Thought Leader: Stephen Byrn, Ph. D., Charles B. Jordan Professor of Medicinal Chemistry and Head of the Department of Industrial and Physical Pharmacy, Purdue University; and Head of the Aptuit Scientific Advisory Board

In this episode, Dr. Byrn speaks about the critical path problem in drug development and how a designed molecular delivery system can improve the drug development process.

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E-Clinical: Driving Efficiencies and Reducing Costs for Drug Development

Date:7/30/2008
Length: 00:16:44
Size: 7.66MB
Thought Leader: Chris Porter, Cofounder and Chief Operating Officer, Clinipace

In this episode, Taren Grom, Editor, PharmaVOICE, speaks with 2008 PharmaVOICE 100 honoree Chris Porter about the need for a better clinical model, one driven by affordable technology and software solutions, as well as best practices to improve clinical research processes.

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Insights on Developing a Career Path in the New Era of the Life Sciences

Date:7/30/2008
Length: 00:15:08
Size: 6.93MB
Thought Leader: Howard Weisman, CoFounder, CEO, and Chairman, EKR Therapeutics Inc.

In this episode, Taren Grom, Editor, PharmaVOICE, speaks with Mr. Weisman, a 2008 PharmaVOICE 100 honoree, about how to maximize career opportunities in the pharmaceutical industry and how the career paths are changing.

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Mobile Devices: Connecting Physicians and Pharma

Date:7/15/2008
Length: 00:10:38
Size: 4.87MB
Thought Leader: Sandeep Shah, President and Founder, Skyscape

In this episode, Taren Grom, Editor, PharmaVOICE, speaks with Mr. Shah about the importance of wireless mobile devices to physicians and how pharmaceutical companies can leverage this platform for physician communications.Free Report: Effect of PDA-Based Information on Treatment Decisions

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Patient Journey Marketing™ and the Power of Video

Date:7/8/2008
Length: 00:17:52
Size: 8.32MB
Thought Leader: Liz Kay, VP, Account Services, Healthcare Practice, Cramer

In this episode, Liz Kay discusses the use of online video as an effective and interactive medium for patient communications.Whitepaper: How Patient Journey Marketing™ delivers more value to your customers and your bottom line

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For more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157.

Improving Clinical Operations at AstraZeneca

Date:6/27/2008
Length: 00:16:09
Size: 7.39MB
Thought Leader: Karen Gotting-Smith, Ph.D. VP, Business Performance and Continuous Improvement, AstraZeneca Pharmaceuticals

Taren Grom, CoFounder and Editor-in-Chief of PharmaVOICE talks with Dr. Gotting-Smith about current market factors driving change in clinical operations, outsourcing considerations, new technologies and advances in data management.

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For more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157.

A Dual-Degree MSPharm/MBA Online Program for Life-Sciences Professionals

Date:6/16/2008
Length: 00:09:10
Size: 4.2MB
Thought Leader: David B. Brushwood, R.Ph., J.D., Professor of Pharmaceutical Outcomes and Policy, University of Florida

In this episode, Professor Brushwood provides an overview of a new online dual-degree program: a Master of Science in Pharmacy degree from the University of Florida and a Master of Business Administration from Stetson University. He discusses the benefits of the dynamic dual-degree, the program structure, the advantages of an online program, and admission requirements.

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For more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157.

Stiefel’s Dedication to Corporate Philanthropy

Date: 6/19/2008
Length: 00:10:59
Size: 5.09MB
Thought Leader: Lyra Myers, Senior Global Category Manager, Stiefel Laboratories

In this episode, Taren Grom, Editor of PharmaVOICE, speaks with Lyra Myers about Stiefel’s many activities in corporate philanthropy, as well as her personal commitment to worthy causes.
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For more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157.

Amgen’s Commitment to Philanthropy

Date:6/13/2008
Length: 00:08:46
Size: 4.01MB
Thought Leader: Eduardo Cetlin, Senior Manager of Corporate Contributions, Amgen

In this special episode, Taren Grom, Editor of PharmaVOICE, speaks with Eduardo Cetlin, who discusses the Amgen Foundation, how Amgen encourages employees to become involved in volunteerism, his favorite service endeavors, and the overall goal of Amgen's philanthropic efforts.

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For more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157.

A Personal Dedication to Volunteerism and Mentoring

Date:6/13/2008
Length: 00:12:44
Size: 5.82MB
Thought Leader: Sherrie Pietranico, Ph.D., Research Leader, Roche

In this special episode, Taren Grom, Editor of PharmaVOICE, speaks with Dr. Pietranico about her volunteer activities educating elementary school children about science, and how the Roche internship program helped one student become a successful scientist in the pharmaceutical industry.

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For more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157.

Making Pharmacovigilance Work: Key steps for implementing a proactive, business-critical safety model

Date: 6/5/2008
Length: 00:06:39
Size: 3.04MB

Thought Leader: Uwe Maennl, M.D., Ph.D., VP and Worldwide Head of Pharmacovigilance, PAREXEL International and Gadi Saarony, Corporate VP and Worldwide Head, PAREXEL Consulting

In this episode, Dr. Maennl and Mr. Saarony discuss a new safety model for pharmacovigilance, including risk management, key stakeholders, and performance benchmarks to this new approach.

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For more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157.

Redefining the CRO

Date: 5/7/2008
Length: 00:13:29
Size: 6.17MB

Thought Leader: Bob Burford Ph.D., Managing Director, Aptuit Consulting

In this episode, we discuss the relationship between drug developers and CROs, including current market conditions, the changing needs of drug developers, how to choose an outsourcing provider, expectations of a CRO, and the future of this important relationship.

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For more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157.

Counter-Launch Planning: Pre-empting and Protecting Against Competitive Product Launches

Date: 5/6/2008
Length: 00:10:33
Size: 4.83MB

Thought Leader: Stan Bernard, M.D., MBA, President, Bernard Associates LLC

Dr. Bernard discusses the underutilized concept of Counter Launch Planning (CLP) for protecting an established brand, including what it is, why it's important, who participates in the process, how it differs from traditional marketing and war games, and finally, important execution considerations.

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For more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157.

Precommercial Marketing and Planning: Securing Future Success through Meaningful Differentiation

Date: 4/30/2008
Length: 00:10:58
Size: 5.02MB

Thought Leader: Laurie Lucas, Founder and Principal, L3 Healthcare Marketing LLC

This Podcast covers several issues related to starting the marketing sequence earlier in the development cycle, including the differences between precommercial marketing and traditional product marketing, who the stakeholders are, what the necessary activities are, and some best practices for these activities.

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For more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157.

Making it Stick – How Can Patient Education Really Make a Difference

Date: 4/30/2008
Length: 00:11:50
Size: 5.42MB

Thought Leaders: Dr. Stanley Wulf, Chief Medical Officer, InfoMedics, and Ray Bullman, Executive VP of NCPIE (National Council on Patient Information and Education)

This Podcast covers several key issues related to patient education and patient adherence, including who the key players are, what they can do to improve patient education, and what the pharmaceutical companies can do to raise the effectiveness of patient education.

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For more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157.

Late-Phase Research Success: Leveraging Secondary Data

Date: 4/28/2008
Length: 00:16:02
Size: 7.34MB

Thought Leader: Cyndi Verst, Pharm.D., M.S., Senior VP, Global Late Phase, i3 InnovusThis Podcast covers the benefits of blending scientific and commercial objectives in late-phase research — saving time and money — the use of specialized data assets, the challenges of leveraging secondary data assets, and what is in store for late-phase research in the near future.

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For more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157.

Enhancing Global Market Access Strategies with Named Patient Programs

Date: 4/23/2008
Length: 00:12:14
Size: 5.60MB

Thought Leaders: John Lagus, VP of Business and Corporate Development, IDIS

This final installment in a three-part series covers how named patient programs can be used for market development, assist with regulatory challenges, address reimbursement issues, and develop key opinion leaders, and more.

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Free Whitepaper Download: "Enhancing Global Market Access Strategies with Named Patient Programs"
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For more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157.

The Future of Pharma CRM

Date: 4/22/2008
Length: 00:15:43
Size: 7.19MB

Thought Leader: Matt Wallach, VP Sales and Marketing, Verticals onDemand, Inc.

This podcast covers the changing pharmaceutical sales and marketing model and the tools and solutions that are needed to shape the future of salesforces.

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For more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157.

Silo Busting – New Approaches to Brand Development

Date: 4/2/2008
Length: 00:09:13
Size: 4.21MB

Event Representative: Camille DeSantis, BS, MT (ASCP), Copresident & Managing Partner, Brand Strategy & Client Services, Guard Dog Brand Development LLC

This Podcast covers how brand development agencies and life-sciences companies can partner to achieve optimal results, including breaking down the silos between disciplines. We also cover market research and brand identity ROI, and how to handle soft measurables. And, finally, Ms. DeSantis provides three best practices that can be employed to improve brand value through communications.

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For more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157.

Training Seminar: Medical Education for Pharmaceutical Professionals: Information, May 6, 2008

Date: 3/20/2008
Length: 00:06:37
Size: 3.03MB

Event Representative: Dr. Paul M. Krueger, Associate Dean for Academic Affairs, at the UMDNJ School of Osteopathic Medicine in New Jersey

Dr. Krueger provides an overview of an upcoming, day-long seminar focused on the diagnosis and treatment of medical disorders: Fundamentals of Clinical Practice. This is the first in a series of instructional forums called Medical Education for Pharmaceutical Professionals, also known as MEPP. The first seminar will be held May 6, 2008, in New Jersey.

For seminar information and registration, click here.

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For more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157.

The Unique Challenges and Opportunities in Emerging Markets: Seizing Potential in the New High-Growth Countries

Date: 2/26/2008
Length: 00:16:29
Size: 7.55MB



Thought Leader: Stephen Potts, Regional Director for Healthcare – Asia Pacific, the Middle East and Africa, TNS Healthcare

Opportunities in emerging markets are numerous and challenging. This episode provides vital information on maximizing opportunities in the BRIC markets as well as the N-11 countries.

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For more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157.

Regulatory Concerns in Named Patient Programs

Date: 2/19/2008
Length: 00:15:01
Size: 6.87MB

Thought Leader: Maria Kempshall, Head of Regulatory Affairs and Quality Assurance, IDIS

This is the second of three IDIS sponsored Podcasts covering named patient programs. In this episode, Ms. Kempshall gives a brief overview on the topic and then provides a detailed discussion on key regulatory issues, factors impacting pharmacovigilance, and finally, how to communicate the availability of a named patient program.

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For more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157.

Navigating the Formulary Market

Date: 2/1/2008
Length: 00:14:26
Size: 6.60MB



Thought Leader: Jeff Thomas, President, inVentiv Strategy & Analytics

In this episode, Mr. Thomas discusses ways to develop effective formulary plans for new drugs and existing drugs with new indications, how to identify formulary opportunities, ways to use competitive intelligence in the plan development process, how brand managers can avoid common mistakes, and the best ways to communicate a plan to formulary decision makers.

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For more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157.

Named Patient Programs: An Overview

Date: 2/5/2008
Length: 00:18:17
Size: 8.37MB


Thought Leader: Natalie Douglas, CEO, IDIS

In this episode, Natalie Douglas provides an introduction to named patient programs, describes the factors that motivate pharmaceutical and biotech companies to implement these programs, and highlights the benefits to the patient as well as the sponsoring company.

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For more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157.

MSLs: An Evolving Specialty

Date: 1/24/2008
Length: 00:09:58
Size: 4.56MB

Thought Leader: Robin L. Winter-Sperry, M.D., President and CEO of Scientific Advantage LLC and MSL Advantage LLC

In this episode, Dr. Robin Winter-Sperry, President and CEO of Scientific Advantage LLC and MSL Advantage LLC, talks about the evolving role of the medical science liaison (MSL), return on education, how MSLs are improving patient outcomes, the growing trend of the inclusion of MSLs by emerging companies, and best practices for MSLs working in virtual teams.

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For more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157.

Own It: Transforming Public Perception of Pharma through Better Sales & Marketing Practices

Date: 11/14/2007
Length: 00:12:40
Size: 5.79MB

Thought Leaders: Michael Ball, Ph.D., VP, Marketing and Product Management, InfoMedics, and Paul LeVine, VP, Analytical Services, InfoMedics

In this episode, Dr. Ball and Mr. LeVine talk about three key areas of brand management: public perception, principal stakeholders, and technology in sales and marketing practices.

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For more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157.

Precommercial Marketing and Planning: Laying the Ground Work for Future Success

Date: 10/23/2007
Length: 00:14:53
Size: 6.81MB


Thought Leader: Laurie Lucas, Founder and Principal, L3 Healthcare Marketing

Ms. Lucas provides details on how to develop an informed view of the market for your brand during the precommercialization phase. The discussion covers the risks for not doing so, the benefits of a prelaunch strategy, and the tactics for ultimate success.

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For more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157.

Competitive Simulations: The New, Improved War Games

Date: 9/7/2007
Length: 00:12:57
Size: 5.93MB
Thought Leader: Stan Bernard, M.D., MBA, President, Bernard Associates LLC

Dr. Bernard highlights the differences between competitive simulations and traditional business war games and discusses how customized competitive simulation exercises can provide strategic advantages for pharmaceutical brands and brand teams.

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For more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157.

The Brave New Real World: A Changing Paradigm for Documenting Product Value and Safety Postapproval

Date: 8/29/2007
Length: 00:15:30
Size: 6.96MB

Thought Leader: Jeff Trotter, Senior VP, Lifecycle Sciences Group, Icon Clinical Research

Jeff Trotter speaks about the need for real-world value and safety in postmarketing research, the current landscape, designing new studies, and how the industry can leverage opportunities in the postapproval environment.

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For more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157.

ePRO's Impact on Clinical Trials

Date: 8/27/2007
Length: 00:12:14
Size: 5.60MB
Thought Leader: Jean Paty, Ph.D., Founder and Senior VP, Scientific, Quality and Regulatory Affairs, invivodata

Dr. Paty talks about a defining moment in clinical trial data, how ePRO will revolutionize clinical trials, improving the adoption of ePRO, and the future of clinical data technology.

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For more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157.

Incorporating Electronic Health Records in the Trial Process

Date: 8/27/2007
Length: 00:17:54
Size: 8.19MB

Thought Leader: James Rogers, CEO, Nextrials Inc.

Taren Grom, Cofounder and Editor of PharmaVOICE magazine, and James Rogers, CEO of Nextrials, discuss the benefits of incorporating electronic health records (EHR) into the clinical-trial process, what the challenges are, and how EHR can be used in other areas, such as patient recruitment.

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For more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157.

Early Adopters Using SAFE Digital Signatures

Date: 6/19/2007
Length: 00:6:49
Size: 3.12MB
Thought Leader: Mollie Shields-Uehling, President and CEO, SAFE Biopharma Association

Dan Limbach, Producer, PharmaVOICE Webcast Network, speaks with Mollie Shields-Uehling, who provides an overview of the SAFE digital signature technology, the benefits of electronic submissions, and which companies are adopting this model.

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For more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157.

Trends in Patient Recruitment

Date: 6/19/2007
Length: 00:5:50
Size: 2.67MB

Thought Leader: Bonnie Brescia, Cofounder, BBK Worldwide

Taren Grom, Cofounder and Editor of PharmaVOICE, speaks with Bonnie Brescia about the changing role of the pharmaceutical company in patient recruitment.

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For more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157.

Managing Chargebacks to Boost the Bottom Line

Date: 8/17/2007
Length: 00:19:23
Size: 8.87MB

Thought Leader: Al Godley, Director of Life-Science Solutions, Edge Dynamics

Al Godley explains the impact that chargebacks have on manufacturers' bottom lines, why chargebacks continue to be a source of silent revenue leakage, and best practices for chargeback management.

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For more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157.

Improving Patient Compliance Using Ethnographic Research

Date: 7/26/2007
Length: 00:15:21
Size: 7.02MB
Thought Leader: Stuart Paul, CEO, Communication Science Inc.

Stuart Paul outlines an innovative model that uses ethnographic research and evidence-based communications to achieve better health outcomes.

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For more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157.

Translational Connection Model for Creating Infectious Disease Therapies: Part 1

Date: 8/10/2007
Length: 00:16:49
Size: 7.70MB

Thought Leader: Barry Eisenstein, M.D., Senior VP, Scientific Affairs, Cubist Pharmaceuticals

Taren Grom, Cofounder and Editor of PharmaVOICE, and Dr. Eisenstein discuss the concept of a "translational connection" development model and how this shift in thinking can be employed to create new therapies to address unmet medical need in infectious disease in Part 1 of a 2-part series.

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For more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157.

Translational Connection Model for Creating Infectious Disease Therapies: Part 2

Date: 8/10/2007
Length: 00:16:10
Size: 7.40MB

Thought Leader: Barry Eisenstein, M.D., Senior VP, Scientific Affairs, Cubist Pharmaceuticals

Taren Grom, Cofounder and Editor of PharmaVOICE, and Dr. Eisenstein discuss how the "translational connection" model can be used in other therapeutic areas and where the next generation of medical/research talent will come from. Part 2 of a 2-part series.

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For more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157.

Phase IV Registries and Patient Outcomes

Date: 7/31/2007
Length: 00:14:00
Size: 6.41MB

Thought Leader: Nancy Dreyer, MPH, Ph.D., Chief of Scientific Affairs, Outcome

Dr. Nancy Dreyer discusses her involvement in the development of the Registries for Evaluating Patient Outcomes handbook published by the Agency for Healthcare Research and Quality and what some of the significant findings were from the research and how these data can positively impact patient outcomes.

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For more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157.

Relationship Networking and Monitoring the Influence of Physicians

Date: 7/24/2007
Length: 00:13:42
Size: 6.27MB
Thought Leader: Kelly Myers, CEO, Qforma Inc.

Kelly Myers discusses the concept of relationship networking, what the differences are between an action leader and a thought leader, and how tools from the field of physics can be used to study physician-based data to improve sales and marketing efficiency.

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For more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157.

Reintegrating Healthcare and Society

Date: 7/24/2007
Length: 00:13:48
Size: 6.32MB
Thought Leader: Laurie Myers, Ph.D., VP and Client Partner, Business Consulting, Fair Isaac Corp.

Dr. Laurie Myers talks frankly about the bond between healthcare and society and the challenges associated with strengthening this bond moving forward.

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For more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157.

EDC and the E-Clinical Space

Date: June 2007
Length: 00:12:14
Size: 5.60MB

Thought Leader: Ronald Kershner, Ph.D., Senior VP, Clinical Operations, inVentiv Clinical Solutions LLC

Dr. Kershner outlines the current state of play of EDC in the industry and the benefits the technology can bring to clinical studies, particularly access to real-time data and cost savings. Dr. Kershner also provides his insights to remaining adoption challenges.

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Why Validate?

Date: June 2007

Length: 00:11:39
Size: 5.33MB

Thought Leader: Chris Biddle, VP, Solutions Architecture, GHX Pharma Solutions

Good data validation practices for managed care can make a big impact on a pharmaceutical company's bottom line. This episode covers several important issues on this topic, including the general business environment for validation, why validation is important, Medicare Part D ramifications, primary causes of data errors, the ROI of validation, and more.

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For more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157.

Biological Drug Development

Date: June 2007

Length: 00:5:13
Size: 2.39MB

Thought Leader: William J. Newell, Executive VP, Aerovance

Mr. Newell discusses the uses of biologics in the development of asthma treatments, the challenges involved with biologic drug development, and considerations when designing a trial.

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For more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157.

Biotechnology Business Trends

Date: June 2007

Length: 00:6:19
Size: 2.89MB

Thought Leader: Kenneth C. Carter, Ph.D., President and CEO, Avalon Pharmaceuticals

Dr. Carter talks about technology trends in the emerging biotechnology space, deal-making at the preclinical level, and Avalon's technology, a high-throughput discovery and development engine that is based on the total breadth of a cell's response at the genomic level to a drug.

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For more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157.

Seed Funding

Date: June 2007
Length: 00:3:41
Size: 1.68MB

Thought Leader:Barbara Schilberg, CEO, BioAdvance, Biotechnology Greenhouse of SE Pennsylvania

Ms. Schilberg discusses why it's important to invest in a new generation of life-sciences companies and how her organization is addressing a national problem — the gap in seed funding.

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For more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157.

Global Biotechnology Trends

Date: June 2007
Length: 00:4:26
Size: 2.03MB

Thought Leader:Martyn Postle, Chairman and Chief Executive, Cambridge Healthcare & Biotech Ltd.

In this Podcast episode, Mr. Postle provides a top-line overview of global biotechnology trends based on results from a recent report — U.K. Drug Pipeline —completed by Cambridge Healthcare & Biotech.

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For more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157.

Partnerships and Funding Opportunities

Date: June 2007
Length: 00:5:09
Size: 2.36MB

Thought Leader:Lucienne Cicurel, Ph.D., External Affairs Director, Debiopharm Group

Dr. Cicurel discusses trends in competition in the oncology space, best practices for partnerships, and funding for development.

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Multimechanism Drugs

Date: June 2007
Length: 00:4:26
Size: 2.02MB

Thought Leader:James S. Burns, President and CEO, EntreMed Inc.

Mr. Burns talks about the advantages of multimechanism drugs to solve distinct development challenges in the oncology arena, the complexities of drug development, and the challenges associated with running a biotechnology company.

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For more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157.